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The puffin came about from an ad agency. They came up with the puffin who's name is actually
Percy cargo. Percy coming from the work percilear, which was to carry. It's a maine puffin, I
think there are a lot of different types of puffins. Some people mistake them for penguins.
But its not a penguin as everybody thinks it is, we're a little bit different. And that
puffin was designed when we started hauling ice cream. And Shaffer trucking was one of
the first refrigerated trucking companies that there was that was hauling ice cream
over the road that didn't have a dedicated fleet. We came up with the puffins because
they're in love with the deep frozen country, and we were in love with deep frozen foods.
So that's why we put them on the back of the trailer. And for a period of time we took
the puffin off of the trailer for cost savings purposes. And we had a series of trailers
that were built without the puffins. Customers started saying wait a minute, where's the
puffin? Because one of the things they could do is look at the back of the trailer in their
drop lot and if they were looking for a Shaffer trailer, they could see that puffin on the
back door and they knew thats a shaffer trailer. So the puffin was easy to identify to back
in to load.