Gls Accelerates Its Digital Transformation with an Hp Indigo 10000 Digital Press

The thing that really intrigued me about what GLS Companies has to offer is that it's a facility where there's everything inside the four walls of the company, and what I enjoyed most about visiting and touring and spending time with Gary Garner the owner of the company was that if there was an idea that I had or something that I wanted to be able to take to marketplace, it can be produced here. Our marketplace here in the Minneapolis area includes a lot of fortune 500 corporations, very large companies and when the recession happened the marketing organisation was one of the first part of an organisation that was reduced, and now what we have is smaller marketing organisations that have a greater need to get communication out there with less resources. The marketing strategies have really gone from what I'll call one-to-many, to one-to a few, to really one-to-one marketing strategies and that is the central driver as to how our company is transforming and shifting. Originally the conversation was how you can take your short run off of your sheet bed and you could move it onto the HP Indigo 10000 of the 7500, you can more effectively produce product using those presses because you don't have any of the make readyís and all of that, I actually think that strategy is, is not as strong as what we're trying to do, and really what we're trying to do is to help the marketers get more personal with their customers and you can't do that off of a sheet fed or a web press, and if we relate that to a project that we have just finished where we produced 2.2 million pieces that came off of our HP 10000 where every piece was uniquely defined and designed to the individual or the receiver of getting that information. The quality of the HP Indigo 10000 has not just met our expectations but has exceeded our expectations. So the HP presses for us have been instrumental to helping us follow along with our customers as they're transforming from this one-to-many marketing strategies to really the one-to-few, to one-to-one. The B2 format has been a pretty important change for us in the digital world. We do a large amount of direct mail, and the products that we are producing are expanding in size and complexity which the B2 sized sheet is allowing us to produce. So weíve been real pleased with marketers that we work with and agencies that we work with have been expanding their ideas to really utilize the full size of the sheet. To not just to make it a capacity play or efficiency play, but to make it a true marketing play. I think HP has been one of those true fantastic partners in a lot of different ways, not only is the technology second to none, but more importantly they have partnered with us all along the way as we have evaluated how we can become more relevant for our customers. We're in the middle of transforming our business, we're trying to get ahead of our customers are doing and trying in order to shape strategy and content, then be able to deliver the output to be able to meet that need. Last month was our largest digital output in the history of the company. Weíre growing at a really rapid rate right now in the digital area, and so as that continues to grow and involve we do expect to add and expand that capability, but weíre going to be right there with HP asking those questions and inviting them to be a part of the discussion and the dialogue as we continue to grow as a company.