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Absolut *** has been actively engaging customers
In Brazil with innovative digital commnication
For the past 5 years
The brand presence has thus grown making room for constant interactions
The first of such constant interactions
Is the new Absolut Drinks Brazil platform
The largest and trendiest repository
For our most famous drink
The Caipiroska
Found on your computer, iPhone or iPad
The web platform presented
The best caipiroskas and how to prepare them
Organizing their selection, by themes
By what's hot right now
With the help of a do-it-youself tool
And also the Drink Wizard
An automatic suggestion tool
For the perfect drink to have right now
Based on users' location, temperature, weather
And what other around them are most interested in
Fans of Absolut could demonstrate their love by adopting a drink
By connecting socially to show their friends
What drinks they love most
And also display themselves for a full week
On the site for anyone to see
Our iPhone platform
Took the breadth of Absolut Caipiroskas
To customers on the go
Through a reformatted version of the web platform
With only the most useful tools available
In order to keep the experience tidy and fulfilling
The iPad platform was created
As a piece of branded content
To be used exclusively at VIP areas
Inside the hottest bars and clubs in Brazil
Our goal was to present fun and engaging content
In order to strengthen our brand presence
At these locations
Each table received one iPad
Where people could log into their favorite social media
To identify themselves
And socializing their great night out
You can also tell friends where
And who with you are with right now
Haven't danced in a while?
No problem: roll the roulette
And be prepared to shine or make a fool of yourself
By following step by step dance moves
That are choreographed to impress
The results are socialized automatically
Curious about who's also a VIP like you tonight?
Be flirty and chat with other people
Sitting at different tables
Towards the end of the night
It may be smart to take the coordination challenge
To help understand if your night as a VIP
Has taken you our of whack
In that case, be a responsible drinker
And let someone else take you home
With the launch of its first service platform in Brazil
Absolut was able to extend its contact
With its target audience opening possibilities for continuous
And lasting engagement that moves people
And enhance brand love
