Seanwes Tv 185 - You're not selling products to people, you're selling a better version of themselves

View shownotes: ****** Join the Community: ****** If you have products and you’re selling products, you’re making a huge mistake. That sounds weird, but let me explain: if you have products and you’re selling products, that’s not actually what people want. As much as you believe that they want your products, they don’t actually want your products. They want what your products can do for them. They want to solve some sort of problem. They feel like your product ct fills a void in their life, but even more than that, they want what your product helps them become. Your customers aren’t buying your product, they’re buying a better version of themselves. ---------------------------------------- Listen to seanwes tv as a podcast! ****** ---------------------------------------- ****** ****** ****** ****** ****** ****** ...