Confirmit Mobile

The prominence and the significance of people's smartphones in their lives now is just unbelievable. They can report on all kinds of events from wherever they are in the world. Everything is changing exponentially. Mobile is among the most personal devices that we'll have with us at all times. Being a technology company, we embrace technology to help communicate, help team build, help to idea share. There's all kinds of touch points that you actually interact with your colleagues and your customers and we now have what we believe, is the world's only true multi-mode offering. Our corporate clients have that ability to collect data via surveys through web, through phone, through SMS, through IVR, through paper, many different modes to allow them to collect information based on where their customers are and what the customer preference is. It is about trying to react in a relatively natural manner in the many different ways that your customers actually want to try to get a hold of you, interact with you. It really is quite incredible what the company has delivered in terms of solutions to both the market research sector and now the Voice of the Customer. What's really exciting is the tremendous opportunities to allow our clients to capture insights through a mobile offering that they can't capture any other way. You've got GPS, you've got photos, video playback and capture, audio, voice to text. We are able to develop a conversational style and changing what was typically a monologue where we ask a question, they provide an answer - into a dialogue. That really sets Confirmit apart because it's not just about collecting the data, it's about the journey of the data, how you make use of the data and how you can help that data to drive your business forward. If you use smart technology and you've got great people driving it, your reach becomes truly global. If you need the best and you need a robust scalable, predictable solution, that's where Confirmit comes in. The opportunities to exploit that technology will provide some tremendous new options for collection in the future. So I'd say our business is all about engaging people so that they will share, and when they share, our customers get value. You can't ignore mobile any longer, it is no longer a "would like" it's a "must have."