What Potential Marketing Opportunities in 2011 Excite You Most?

BARRY WACKSMAN: There's a bunch of things. I think, again, the mobile space is going to be exploding. Wer're going to see tons of interesting ideas of brands and clients coming up with an agency, coming up with really interesting ideas of how to use mobile technology in new ways. I was speaking on a panel earlier today at IAB MIXX conference with AOL, introducing a new advertising format. I think that the banner ad was one of the tragic mistakes for the internet age, where we allowed this strange format to emerge. And then it became the de facto standard of how the interruptive side of advertising on the internet function. And to this day, I think the average banner ad gets like 0.1 or 0.2% click-through rate. So consumers really have no interest in these things. And yet we've lived with banners for over a decade. So we're now seeing the Yahoos, the AOLs of the world coming up with very interesting new advertising formats that I think are going to be very powerful for consumers. So that's one thing to be looking at for next year, as well.