What is College Fashion in 2012?

Rosen: In 2012 college fashion is very different than it was years ago. I think that kids are either really dressed or not at all. They have going out clothes for on school nights... and especially on the weekends and they want to wear something slinky... and sexy... and short. And then during the week they’re wearing jeans or sweatpants-- very under-dressed. So I think there's a tremendous dichotomy between the two. Banker: I would say overall it’s a fairly conservative town in terms of fashion in that a lot of people dress very similarly. Over the years I’ve found that there are less people who kind of break out and do a very unique look. So its not a bad thing, but its definitely, I see more of a uniform [look]. Rosen: When they come in their freshmen year they have graduated from high school and they’re very unsophisticated. They were jeans-- which is fine. But they’re just not together. By the time they graduate... they’re ready to go to school-- the workforce... they have a polish to them. They have a sophistication to them. And even when they’re under-dressed they still have a finished look to them. And I’ll see kids come in... ya know originally they’ll come in when they’re younger looking for less expensive things. By the time they’re seniors they’re thinking, “What’s going to be right for the workforce?”, “What am I going to buy that I can wear many years-- next year. Buying a couple of pivotal pieces that are, as you get a little older in college maybe a little more expensive. If you’re getting a blazer, get one that’s going to take you into the workforce, you can still wear with jeans, but you can dress it with a tank top and go out at night. It’s a smart way. They’ve grown by the time they’re seniors.