Learn about Your Referrers with Piwik

The referrers tab tells you how visitors find your website. Start by getting and overview of your referrers. Find out whether most of your visitors arrive via search engine, direct link, from a marketing campaign, or from a referring website. Remember, if you're not sure what one of the reports is, click on the tab heading to learn more using the contextual help. The search engines and keywords tab gives you crucial information for search engine optimization. Learn which search engines send you the most visitors, and the keywords that work for you. The websites tab tells you which websites are your top referrers. Here's the cog icon again. This time, specific pages are nested underneath their domains. this makes the report easier to manage. If you want to know which specific page is your top referrer, click on the cog icon to flatten the table. Now the table shows specific pages, rather than domains. If you're tracking how successful your marketing campaigns are at bringing you traffic, you should check out the campaign tab. You could use this to chart how well your banner ads perform, for example. Or if your affiliates are bringing you traffic. On every table you can hover over the line and click on the graph icon. This will show the evolution of that row over time. This graph shows the effectiveness of an adwords campaign.