O Tempo - One minute case @eponto

The song "The Time'' is about how fast time goes when we are having fun. That's why we've decided to make an innovative surprise for the fans. A music video, which only can be seen if the video was accelerated We've promoted a live transmission on the Mtv website During the transmission, graffiti artists made a panel using the name of all the fans which twitted the hashtag #TempoRealMoveisMtv. Meanwhile, the band was there performing an odd and slow choreography At the end, came the great surprise: The images, once broadcasted live, was already the music video, performed 4 times slower. We've accelerated the video and uploaded on Youtube soon after the transmission. The fans loved the surprise! They've watched each moment of the video recordings and got their names written on that ;-) The internet was flooded with posts from the fans indicating where were their names The results were amazing! The transmission was Trending Topic and had impacted more than 3 million users on twitter. The music video held a Top10Mtv position during one month and was nominated for Best MusicVideo of the Year it sounds like science fiction, but it worked well ;-) Liked? Click and watch the musicvideo and the making of