Tip:
Highlight text to annotate it
X
{QTtext}{timescale:100}{font:Verdana}{size:20}{backColor:0,0,0} {textColor:65280,65280,65280}{width:960}{justify:center}
{plain}
[00:00:01.17] One of the most insightful quotes
regarding design was claimed by the legendary
[00:00:06.15] designer Saul Bass who said,
Design is thinking made visual.
[00:00:11.05] So a direct correlation can be made
between how you think and what you create.
[00:00:16.93] I think, therefore I design.
[00:00:19.59] In the previous movies we've learned
how a creative brief and conceptual
[00:00:23.93] thinking methods can assist you in gathering
specific information regarding a design project.
[00:00:30.94] But now we need to focus on good thinking
in general, a lifestyle of thinking if you will.
[00:00:37.31] This movie will answer the
question how does a designer stay
[00:00:41.28] conceptually relevant?
[00:00:43.43] Equipping your design success means
you need to saturate your mind with an
[00:00:48.10] ever-growing array of information.
[00:00:50.36] Designers should always be broadening
their interests and knowledge base,
[00:00:55.75] so as to expand our potential for
original and meaningful thought.
[00:01:00.48] This is done by taking in and understanding
information from an ever-growing
[00:01:05.88] and diverse range of non-designed
focus topics, it could be history, biology,
[00:01:12.79] architecture, mythology, biography,
physics, dance, film, art criticism, whatever.
[00:01:22.42] It's been said that reading is the equivalent
of thinking with someone else's head.
[00:01:27.42] And that's exactly how you become
a better thinker; you need to read.
[00:01:33.96] But remember the key to better thinking
is to glean the information from
[00:01:39.65] outside our design industry.
[00:01:41.56] It's okay to redesign oriented content,
but what will really open up the
[00:01:47.03] floodgates for your own unique thinking
will be the information that has nothing
[00:01:52.15] to do with design whatsoever.
[00:01:54.84] Knowing more in general will help you
bridge together concepts and connect
[00:02:00.06] the dots as you brainstorm ideas.
[00:02:02.30] An article you read in a science journal
might inspire the visual icon you
[00:02:07.55] create for a tech company, a historical
biography might give you cultural
[00:02:12.82] cues that help you create a pattern design;
it's about cultivating your design potential.
[00:02:19.84] Harvesting information like this will
provide yourself with the intellectual assets
[00:02:24.75] needed to form visual ideas that a mainstream
audience can relate to and resonate with.
[00:02:33.08] Remember, you think, therefore you design.
[00:02:36.43] So start putting on someone else's head,
make it a creative habit and
[00:02:42.14] turn your thinking into captivating visuals.
[00:02:46.13]