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How To Use Social Media for eBay and Amazon
ATTENTION GRABBER (00:00-00:06)
Hey everyone! In this video, I answer Becky’s question: How do I use social media to draw
people to my eBay or amazon stores? (Insert screenshot)
INTRO BUMPER (00:07-00:13) Personal-branded logo with music, animations
and text to set the tone.
THE CONTENT (00:14-01:14)
So, if you have a retail gig or ecommerce focus, how do you use social media to draw
traffic (and potential buyers) to your store? Now, that’s a question I don’t get asked
every day in the agency realm.
When I am searching online for a new pair of workout shorts, I don’t go to Twitter
or Facebook. I go straight to Google Search. What about you?
Though social media is probably not my first place to find new items, here are three get-started
tips to promote your store across social.
1. Pick just one social media channel to start.
Don’t try to be on every social media channel all at once. You will feel overwhelmed! Which
of these sounds like a perfect place for YOU to start?
Facebook allows you to build a community of fans who can interact with you through comments
and by posting questions. Make sure you create a FB page for your business. [Insert link
to Mari Smith http://www.facebook.com/marismith]
YouTube is the place for you, if advertising your products through video would be ideal.
Beware of the trolls here! [Insert link to James Wedmore: http://www.youtube.com/user/jameswedmore]
Twitter is a great way to send out a short message (140 characters or less) to your followers.
Pinterest is where millions of people go to discover and share things that inspire them,
including your products! More about Pinterest in a moment?this would be my #1 choice.
2. Keep your products and social content up to date.
Once you’ve chosen your platform, it’s time to start posting. You will need a posting
calendar?I’ve got one of those for FREE at the end of this video. Stay tuned!
A few quick tips: * Respond within 24 hours to comments or questions
* Post a few times a week * Listen to what your fans/followers are saying
3. Join Pinterest for Business.
Yes, I mentioned that Pinterest is my favorite channel for retail. Though it’s not the
go-to platform for me as a social media pro, I recommend you get a Pinterest for Business
account TO-DAY.
If you need more help with Pinterest, you should check out Melanie Duncan, the Pinterest
Guru. Her course is only $97, which would be a better investment than wasting time searching
all over the web to get all that information. Otherwise, just do some DIY searching or subscribe
to her blog. [http://powerofpinning.com/video2/]
Whew! That was an information-packed session. You ready to put it into practice, now?
CTA: As promised, you can get my free social posting template by clicking the link below
this video to download it in the Mindi Zone. Now, get posting. What are you waiting for?
OUTRO BUMPER (01:14-01:21) Personal-branded logo with music, animations
and text to deliver my Call to Action.
OUTTAKES (01:21-1:30) Pay-off at the end of outtakes, funny moments
or something enjoyable.
Marley doing something silly. :)