When is It a Good Time for a Startup to Hire a Marketing Manager?

When is a good time for a startup to hire a marketing manager? And it's an interesting question and one we're gonna go over in today's video. I'll go through three stages and how you should think about who you should hire and what order you should hire them in. We've gotten to a point, at Experiment 27, where I feel like we've gone through the initial early business cycles so we've got a sales team now and now we have an internal marketing person. 1. Do all sales yourself until you can support a team (10k MRR) [0:36] 2. Once you're at 10,000 a month, then hire an outbound sales team to book meetings for you [1:04] You wanna hire two salespeople at the same time following Jason Lemkin's advice. Source: ****** The way that I think about building a marketing funnel is there's inbound and outbound. Inbound are the type of leads that are just gonna be coming in to your company. They are easier to close, but you have less power of the type of people that you're targeting. And then outbound are the leads that you're chasing. You're identifying an ideal customer, sending cold emails, doing cold calls to get them on the phone. You can spin up an outbound campaign within 45 to 90 days. So ideally what you wanna do is build up your outbound funnel and then while that's going or as soon as that starts paying for itself, then start investing in inbound and outbound will continue to pay for itself while inbound takes about six months to ramp up. 3. Hire marketing to increase inbound leads (30k MRR ) [2:23] So number three is hire marketing to increase leads and remember that it could take about six months so think about that when you're planning. So that's the way that I would frame hiring a marketing manager and the order that I would do it if I had to do it again and actually the order that I did it in. ---------Support the channel: Support this channel: ****** SUBSCRIBE for more videos like this: ****** Check out our Digital Agency Marketing Podcast: ****** Need lead generation or marketing support for your agency? Check out ******

I got this question the other day. When is a good time for a startup to hire a marketing manager? And it's an interesting question and one we're gonna go over in today's video. We've gotten to a point at Experiment 27 now where I feel like we've gone through the initial early business cycles so we've got a sales team now and now we have an internal marketing person. I hired the marketing person after the sales team. And in this video, I'll go through three stages and how you should think about who you should hire and what order you should hire them in. So number one is do all the sales and lead gen yourself until you can support a team and usually that's about 10,000 a month in revenue, assuming everyone makes between $2,000 and $3,000 a month to start which is a low salary but also doable and I know that because most of our team is making about $2,000 to $3,000 a month. You wanna do all the sales and lead gen yourself until you can get to that point. Once you're at 10,000 a month, then hire an outbound sales team to book meetings for you. This for Experiment 27 that was Afnan and Cam, but basically you wanna hire two salespeople at the same time following Jason Lemkin's advice. I'll link down to that SaaStr video in the comments. That sales team is going to be sending emails, booking initial meetings if you find good ones taking the calls and closing. For B2B, outbound is the quickest way to start getting leads. The way that I think about building a marketing funnel is there's inbound and outbound, right? Inbound are the type of leads that are just gonna be coming in to your company. They are easier to close, but you have less power of the type of people that you're targeting. And then outbound are the leads that you're chasing. You're identifying an ideal customer, sending cold emails, doing cold calls to get them on the phone. And how you go about building a marketing funnel is outbound is quick. So basically you can spin up an outbound campaign within 45 to 90 days. You'll have a really good outbound funnel. You'll have a lot of meetings on the calendar. Even in the first week, you can get some meetings on the calendar with outbound. So ideally what you wanna do is build up your outbound funnel and then while that's going or as soon as that starts paying for itself, then start investing in inbound and outbound will continue to pay for itself while inbound takes about six months to ramp up. So number three is hire marketing to increase leads and remember that it could take about six months so think about that when you're planning. I would only hire and what I did at Experiment 27 is I only hired one internal marketing guy to work on our agency. It's Rinaldo. He's actually the one who helps promote a lot of this YouTube content, does a lot of the SEO. And if you're reading the captions of this video, he wrote those. So he is in charge of marketing all of our stuff and that's our only internal marketing hire. Everyone else does production. So we've got me, him and then our two sales guys are our marketing team for our agency and it's been working phenomenally well and it's relatively cheap for the amount of value that we all deliver to the business. So that's the way that I would frame hiring a marketing manager and the order that I would do it if I had to do it again and actually the order that I did it in. So if you like this type of content, you like this video, give it a thumbs up to encourage this type of video on YouTube and subscribe for more B2B sales training and agency marketing training. And if you need support for your digital agency on the marketing side of things, check out experiment27.com. I'm Alex Berman, thanks.