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WATCHED STATION, THIS IS WCCO 4
NEWS.
HELLO, THANKS FOR JOINING US.
TARGET ISN'T BACKING DOWN FROM
THE NEW POLICY THAT LETS
SHOPPERS CHOOSE A BATHROOM
ACCORDING TO THE GENDER THEY
IDENTIFY WITH.
THE MINNEAPOLIS COMPANY SAYS
IT CHANGED THE POLICY IN MARCH
TO EMBRACE DIVERSITY AND
INCLUSION AND HELP TRANSGENDER
CUSTOMERS FEEL MORE WELCOME IN
ITS STORES.
IN THE EASTBOUND SINCE, 1.2
MILLION PEOPLE SIGNED A
PETITION TO PRESSURE THE
RETAILER TO DROP THE POLICY.
AND TODAY, OPPONENTS UNVEILED A
ROLLING BILLBOARD CAMPAIGN TO
GRAB THE ATTENTION OF TARGET SHOPPERS.
IT'S COMING TO A STORE NEAR
YOU.
FROM SIDEWALK PICKETING TO
ONLINE PETITIONS, THE
OPPOSITION THAT TARGETS
BATHROOM AND FITTING ROOM
POLICY IS NOT GOING AWAY.
SEND TARGET A MESSAGE, DON'T
SHOP WHERE WOMEN AND CHILDREN'S
EMOTIONAL AND PHYSICAL SAFETY
AND PRIVACY ARE UNDER ASSAULT.
THAT MESSAGE IS NOW WRAPPED
AROUND A DELIVERY TRUCK.
THE SO CALLED FLUSH TARGET
CAMPAIGN WILL VISIT ALL ITS
MINNESOTA STORES HOPING TO
FORCE TARGET TO REVERSE COURSE.
I DON'T FEEL SAFE AT TARGET
KNOWING THAT A 6-5, 250-POUND
MAN CAN FOLLOW ME INTO THE
BATHROOM AND STORE EMPLOYEES
WON'T DO A THING ABOUT IT.
TARGET SAYS ITS POLICY
EMBRACES DIVERSITY AND INCLUSION.
BY ALLOWING CUSTOMERS TO USE
THE FACILITIES THAT REFLECT
THEIR GENDER IDENTITY.
CEO BRIAN CORNELL TOLD CNBC
LAST WEEK IT'S THE RIGHT
DECISION.
WE WANT TO MAKE SURE WE
PROVIDE A WELCOMING ENVIRONMENT
FOR ALL OF OUR GUESTS.
ONE THAT'S SAFE.
ONE THAT'S COMFORTABLE.
AND THAT'S OUR COMMITMENT OVER TIME.
TARGET CLAIMS THE MAJORITY
OF ITS STORES ALL READY HAVE
FAMILY RESTROOMS.
AND COMMITS TO ADDING THEM TO
ALL ITS STORES FOR GREATER
PRIVACY AND SECURITY.
TO TARGET SHOPPERS LIKE MEGAN,
THE POLICY IS NOT A BIG ISSUE.
AS OF NOW, I DON'T HAVE MUCH
CONCERN ABOUT IT.
I THINK WE SHOULD JUST RESPECT
THOSE DECISIONS THAT PEOPLE
CHOOSE TO MAKE.
BUT THE DECISION TO TURN
THIS TRUCK INTO A TRAVELING
BILLBOARD ONLY CRANKS UP THE
CONTROVERSY.
ORGANIZERS FOR THE CAMPAIGN
SAY THEY PLAN TO VISIT EVERY