What Metrics Have Been Impactful in Allowing You to Prove The Success of These Digital Strategies?

That’s probably one of the biggest challenges in terms of particularly social media metrics, is top of our list in terms of how we will be measuring that. To date, it’s certainly engagement and so time spent with the brand. So time spent wherever we're able to measure. So continuing the conversation from a print ad or a TV ad, moving towards a FedEx owned site, or seeing video views on Youtube, for example. One of the great shifts we’ve been able to do is really aggregate our content on Youtube and provide not only what you’d expect in terms of advertising and some of the more kind of – that which is driven by corporate communication, but also practical solutions-based information. So how-to videos on different services from FedEx. It’s a matter of conditioning all the key stakeholders that it’s an evolving process. So, we’ve managed to get away fro click through and focus more on time spent, particularly as there’s more of a focus on engagement. But I think we're still learning in terms of how we can more efficiently gauge things like social media, where we can say that we're learning in terms of what’s on customers’ minds, but in terms of the actual value of incorporating social media into our overall digital strategy, that’s still a challenge.