Search Engine Optimization Seo Tutorial - Webbizideas

this is Jeff Foster from web pages this is Jeff Foster from web pages search engine optimization are commonly known as SEO techniques you can performer to increase your search engine rankings let's start with introduction to search engine optimization a simple definition techniques used so customer see your website listing when they search for example if search for the keyword credit card processing you will see that there are paid results and you'll see that they're a naturalist its paid results are known as pay per click advertising and natural organic listings the result SEO techniques why is search engine optimization important for marketers point of view well for one search engine optimization cause more traffic than pay per click many eye tracking surveys like the one shown reveals each percent internet users click and the first three listings Google other reasons are natural distance are perceived to be non-biased search engine optimization gets better return on your investment than any other mark medium there are no bidding wars or click fraud in SEO and finally SEO helps in creating I'm brand if you decide to do SEO in-house your for subjective is keyword research will now cover haupt inexpensively before keyword research keyword research can be done using free tools from Google Yahoo search engine marketing and Microsoft adCenter all you need to do is sign up for advertising account with them login and use their free keyword research tools it repeats service comes from a company called were tracker dot com were tracker allows you to type a keyword such as internet marketing and see how many other variations affects the word people also searched for: but next I will show you an example the freeway to do this SEO Book tak has a free tool for performance you work research all you need to do is type a keyword for example internet marketing and it will show you not only the keyword variations tracker but it will also show you how many times it is searched on a daily basis from Google Yahoo and msn actually perform keyword research unita researcher competition suha attack offers a free SEO tool help you measure how many competitors are for T word when you type a keyword it will show you a percentage a high percentage meets more competitors low percentage means less competitors we're in competition in the house morning the website four important test for before doing any work and your website these tests are one find all your competitors to find how important these web sites are 3 fine company seitz lift him and finally for how many pages each website indexed in the search engines I will soon you already have a list of competitors and they're starting to analyze each one from here out next people cover on page optimization and off page optimization on page optimization starts for the pages structure many tix other medics words and meta descriptions at little or no value to your site anymore meta titles do emit 0 x1 first attributes search agency if you're deciding whether to take the time to create meta descriptions medici words I would recommend that you do helps for organization and it will help you down the road other advertising campaigns the next attributes search engines look at are your hair takes havent each one each to take each page help tell the search engine's what your page is about having the cracked content plays an even larger role in page optimization proper keyword density and placement of keywords is he sensual correct your girls are important you keep your you were a short and have them relate cheer page's content search engines part able to determine what pictures are about unless you tell them image I'll takes to each image help them index your images every trading a simple HTML site map is important for users try to keep each page of your site map under 100 links create an XML sitemap is important for search engine spiders you may need to create different XML sitemap for multiple search engines after you have your website built and Actimize checking to make sure you don't have any airs is important Google Offers free webmaster tools allow you to check crime stats league stats and ears and your website just go to Google Zack answers for Webmaster Tools now that your on-page optimization is complete it is time to work off page optimization the key to leave development is to get as many tightly value web sites to link back to you remember what I talked about earlier with Google's petering tool the same concept applies here you want important web sites and /or web sites that relate to your website to link back to you first discover making sure your basics are covered submit your website online directories isn't easy an important first step Sydney to local directories is also an easy an important first step registering with online yellow pages can also be a great solution if you want a complete list the website above just give us a call after you have submitted your website to all the big-name engines and directories we want to start strongly developing campaign there are three ways to obtain links first there's one way links which means just say day links to say P but say be does not link back to say day second is to index this is when both websites lead to each other this is very common in the exchanges third is three way links this is once a day at least to say P and safety his *** to link back to a different website they're very creative and very ethical ways to go about doing this which I'll show you next three-way leaking explained we have a client called redneck community dot com website is a community for rednecks Reddick businesses to connect with each other we have also been 92 rectory and it's up to me for the client since one way links and morning value than 28 links we have organized a client's leaf development plan in the following way: first we will contact all related redneck web sites and have them link back to the redneck community dot com in exchange we will add them to the directory which is on a sub-domain and a different IP address so you can see that we are still exchanging links but the link failures higher for both parties involved because each link Council one way link another greatly building technique is article submission if your business sells fish tanks and you're a 10 articles on how to care for a fish tank other people may want to read them so what we do is distribute the articles all over the web each article back to your website we do the same with and press releases blogs an RSS feeds large engines like the one shown allow you to submit content for free if you want a complete list website you should submit your website to just give us a call an example of how to submit and i press release shown below make sure you include your keywords in your title link your main keywords to your URL as possible always include a link to your website in the footer