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>> Rick Peters: Odenza provides people the assurance
that we are going to be around for many many years to come
simply by the case studies and the examples that we can point to.
People that have been with us for number of years
have had some wonderful experiences and rewards for their customers
and say that if there's ever an issue we solve the problem.
We're there for them every step of the way.
We have a full service travel agency which is there for them,
we have some wonderful travel agents, that provide excellent,
fabulous service to their customers
and we get comments back from these customers telling us how grateful they are
and what a terrific experience they had.
>> Sodi Hundal: We have customers that come back to us year after year
to take holidays with us.
And for a lot of people, that was their first holiday in a great number of years
and so the service that they got from us in booking their trip,
they enjoyed it, it was like a trip of a lifetime.
They were sending these pictures, videos
they are just really happy that they got to go on a trip
and that was courtesy of made possible through the courtesy of
whomever the retailer was or the business was that gave them that trip.
>> Vera Tsang: One thing I think is honesty,
we never over promise and because we are so transparent with our clients
I think it makes it easier for them to be transparent
so there is no miscommunication. I think that's one of the things.
Secondly, I think just our follow up we are always in touch with our clients,
so a lot of times if you don't talk to each other for a month
something may have happened, and something small has suddenly turned into something big.
So by keeping in touch regularly,
I think we can eliminate a lot of the small issues that could have been prevented in the first place.
>> Bob Bullock: The fact that we have been around for as long as we have,
the fact that we have so many repeat clients who keep using us over and over,
year after year, really attests to our credibility.
I don't know of any other premium supplier that can stand behind its product
and actually offer a money back guarantee that insures that
if these aren't working for you, you can stop the promotion,
send it back and we'll give you all of your money back.
>> Serge Saika: Today's market is very competitive.
People are always looking for the best deal,
people are always looking for a little bit of extra here and there.
To be able to offer something that is so exciting and add such a large value
it's something that will draw customers' attention, and that's what it's all about.
It's getting the customer into the store, it's getting them to test out the car,
take a test drive or to try on the jewelry or to lie down on the sofa bed
and once they are in that position it makes the sales process much easier for the merchant.