Human Rapport in a Restaurant Brand

So yesterday, this guy here It's basically just the range of our restaurants fit. On one side is just a street of restaurants. But the depiction is first of all for you to understand, where your restaurant fits exactly. And then what I was teaching, was how the marketing and advertising is different for each category. So on the far right, you have a family-run diner. If they have a website one of their kids friends made it for three hundred dollars. It's pretty much the way it works. Their sign outside, the sign shop when they made the sign did it for free. That's how they got the business. On the far left side, you have the best restaurants in the world, the Michelin, great ones were just absolutely perfect. And in the middle, you have all of the big advertising giants, Mac Donald's, Applebee's, all these ones is spend hundreds of billions of dollars every year. So we know who they are. So the idea in understanding that is, if you know where you are, you can start understanding what you have to do to compete. because if you're in the middle category, I hope you have money. If you're on either hand and you can go okay on the far left it's all about publicity and getting people to talk about you and placement and magazines. If you're on the far right, you gonna be a little community it's about Facebook it's about getting people to come in and bring their families and friends and two dollars breakfast.