How Do You Get More Traffic to Your Website? - Afx

So this is the big question how do you get more traffic to your website visitors typically arrive at your site from one of five sources they either type in your web address they go to do a Google or other search engine and make come from an organic or free natural search result they may come from a paid search result like Google AdWords or some other paid search premise they may come to your site from a link from another website that links to a page or your homepage and last but not least they may come from social media it could be video content it could be a blog it could be some other social media presentation so do you consider offline advertising well offline advertising right now is really like a middleman if you want your customer to be online you wanna start them off online if you're paying let’s say a newspaper ad or magazine ad they have to now migrate from that platform to a computer by the time the middle man takes their money which is the advertising entity and then they get to the website usually the return on investment is not there if you're online and you want your website have traffic start with the online source for the traffic to begin when AdWords and organic traffic is hard to control right Google AdWords you don't know what your cost is going to be what your competitors are bidding what the conversion rates going to be and organic of course is even harder to control you don't know where your website gonna place in the organic listings so what does that leave you with it leaves you with a business development strategy that put more effort into social media and content those are things you may be able to control producing content like blog posts videos websites themselves are things you can control in do in volume to get clients to your website make sure your sales department can close the deals for that return on investment if you’re getting more traffic and it's costing you some money whether that money is on time or on actual capital you're spending for advertising make sure it's worthwhile that your sales department is maximizing return by closing the deals from those sources