Secret Facebook Marketing Tips

>> Dale Beumont: And you mentioned that facebook has made a number of changes recently just at last couple of months, can you tell us what some of the ones who's taking the tabs and putting in to the menu box. What was similar.. >> Leigh Kostiainen: They change everything. >> And the changes were made and how does it effect us. >> Leigh Kostiainen: Ok the changes actually were for the better, it's a lot more stream line, and it's simple to use and less clunky looking, and a little bit more uptodate. Some of the features in terms of branding that they're editing, there's a little images at the top of the page and this is something that a lot of people don't think to use for your branding, it's a great tool. The images change every time you load your page but what you can do with those images is to create each little image, the same size, same color, and have a little call to action on each one the contently into a side of menu. And what happen is if somebody click on that particular picture, it pops up, you know how screen goes black and you can see a photo that someone's up, so the little picture pops up that underneath is description box and in that description box you can put a call into action and that call to action can be how you can actually buy for something, which is what we do on promote my fan page. So we have a dollar directory and so anyone who wants to participate in the dollar directory clicks on that button, which is click here. And so I can tell them exactly what they have to go about buying their dollar directory listing and that the sticks away for us in the background all the time. So using those little images at the top which is for those who understand pixels, it's 110 pixels by 75, so you have the images... >> Dale Beaumont: so how do you make your picts there so when you put your photos up there don't just automatically disappear. >> Leigh Kostiainen: Ok those 5 pictures are most 5 recently uploaded images or 5 most recently tagged images. So basically if you just upload those 5, there will be the 5 at the top there, when you upload new pictures after that. They will get replaced by those pictures. You just mouse over that new image to a little cross of piece on that image, click that and will hide that particular picture and bring back the original one that you created, the one specially made to be in that place. It doesn't delete your photos, it just hide from that top row. >> Dale Beaumont: Yup fantastic, so other changes that effect them. >> Leigh Kostiainen: Other changes mostly to the admin area so there's a lot more field now as I mentioned early on as you to add more information about your business from the branding point of view with the changes to iFrames. Now mean this is actually really important for anyone getting customization done. You would have heard all the changes recently to changing it to iFrame and away from HTML and sort of the things. What that means is that an iFrame is facebook page you createon, or things on the website. And then you get pulled into facebook using code. The only problem that exist at the moment is facebook now changing all of your profiles to search facebook using a secured.. how you put this one? So they browse securely. If that make sense. So you can't get viruses and you don't get hacked and things like that. The only problem is that the iFrame dont' show if you're browsing securely so because they're changing all of that profiles automatically for us. More, more people who has that iFrame or externally created pages need a purchase what is known as an SSL certificate for their website or their domain. And what that does is that the people viewing that page is that this is a secure site and therefore we will display your image. If you don't have one of those on your website it will not display your iFrame in your facebook page. So if you're doing on your own, make sure you do understand that you need to have an SSL certificate. If you're using a professional site. >> Dale Beaumont: Is it for personal one or business one have an SSL. >> Leigh Kostiainen: This is on your domain. >> Dale Beaumont: On your domain alright. >> Leigh Kostiainen: On your Website domain.. so you need to godaddy or someone like that purchase your SSL for your Domain and then when your iFrame is pulled into your facebook page it will read that this secure certificate is actually available and that your content is safe to display.