How Do Meta Geo Tags Influence The Search Results?

[Laughs] You can tell I'm from Kentucky, because I don't know how to say everyone's name. I'm going to try Jochen from Stuttgart in Germany asks, "How do meta geo tags influence the search results?" And the answer is that it is not something that we look at very closely at all. Not meta geo tags. We tend to look at the IP address, we tend to look at the gTLD or the ccTLD, that's the country code TLD. So, top level domain, so .fr, .de. There's also something in Google's Webmaster Tools where you can say my site is you know, not just a .com that's about the entire world, it's a British .com. Or it's a .com that really pertains to New Zealand or Australia. So, you can highlight and say, okay this .com is really about Germany or Canada or whatever your country is. But typically the geo tags that are in meta tags are not as useful and we don't tend to give those as much weight, if at all. So, I would spend your time trying to make sure you have the right domain name, trying to make sure that you have the right IP address if you can, and then definitely if you have content that's geo-located, even if it's a subdomain or a subdirectory, you can specify that within Google's Webmaster Tools and say yes, this is relevant for this particular country.