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You know what I've always found amazing
is the fact that most people are down on what they're not up on.
And here's what I mean by that.
My name is BK Boreyko and I own a company called Vemma,
and it's been called a few things lately,
and I want to talk about that for just a minute here.
You know, I started over eight years ago,
and in those first seven years,
we didn't really have that much buzz happening.
But you know what?
My brand partners and our corporate team
quietly worked our butts off
to claw our way into that coveted $10-million-a-month sales mark
last July.
You know, in this $167 billion network-marketing industry,
out of the thousands of companies, only about a hundred reach that level,
so I'm kind of proud of it.
Then the buzz started.
Facebook, Instagram, Twitter, YouTube
started blowing up with what we've got going on with this Verve brand
and this YPR, this Young People Revolution.
That's what they call themselves.
And what's happening, also, with out Bod-e brand.
And that brand, actually,
is endorsed by this guy by the name of Chris Powell.
He's a TV transformation specialist.
And so, with all this going on, what took us seven years to pull off,
in just the last 12 months,
we doubled it to over $20 million a month.
In fact, before I forget, download Chris Powell's app.
It's free. Go to Google Play or the App Store.
Search "Chris Powell" or "Vemma Bod-e".
You're going to love what you're going to see with that app.
Well, like any good movie, you're going to find a critic or two.
We found a couple.
And with our success that our brand partners have earned
in this crappy economy,
you know, we've kind of had this fair share of critics,
and some of these critics complain
about the cost of Verve, you know?
A little over $3 a can delivered to your door.
Our whole model, if you don't know,
it's kind of like Amazon.com.
You order it online. It arrives on your doorstep.
And the funny thing is,
these same critics calling us out on that price
are typically going into a Circle K or 7-Eleven,
paying two, three bucks for a can of Red Bull
or, better yet, four bucks for a cup of coffee at Starbucks.
Now, I know we're a premium-priced product,
and I'm proud of that
because we deliver an ultra premium product,
nothing like you can find anywhere on the planet.
It's like three products in one.
It's an energy drink,
it's a super juice with mangosteen and pericarp,
and a multivitamin.
The Vemma formula
that's found inside each one of these cans of Verve
is clinically studied, it's physician formulated.
We're not messing around
when it comes to the health results people get.
There's no energy drink that even comes close to it.
Now, second thing, you know, that the critics talk about with price,
we've got a program that if you like the way you feel on Verve,
tell a few friends about it.
Get three or more customers, and guess what?
You get your product for free,
which I think actually beats Red Bull's price
no matter where you go.
And lastly, the critics talk about our business model,
and they throw around the term "scam" and "pyramid scheme"
when they're criticizing how we do business.
Now, it's super easy to throw those terms around,
but it's another thing to prove it.
And just fact, last week I read this article in "Forbes" magazine,
and they were calling
the college education system in this country
a pyramid scheme.
Now, I'm not saying that,
but we've all heard about that $1.2 trillion in college debt
and more debt than credit-card debt in this country,
and we've seen the headlines about 52% under- or unemployment
for college graduates.
And do you realize that 40%
of those college graduates that found jobs
work in jobs that don't require a college degree
yet they're still stuck with the debt?
And it's frustrating to this talented group of young people
because they're just following the advice
that every well-meaning person told them to do,
and then they jump into a new economy
buried in this debt
that you can't even bankrupt yourself out of.
And here is the most socially connected market segment
in the history of the planet,
and they're stuck in this crappy economy.
And so I come up with this concept
to offer them a plan that may get them unstuck,
and these critics call us a scam.
So, what any critic needs to understand,
our business model,
this business model that we call social-network marketing,
is a $30-plus billion domestic industry,
$167 billion worldwide.
In fact, pro sports, all of pro sports, 24.3 billion.
So, it's bigger than all of pro sports.
And it's bigger than the music and movie industry at 25.4 billion.
And there's 87 million people around the world
that are working in network marketing.
And so this is a big deal.
And these small-minded critics call this industry a scam.
What you need to understand --
because I'm not even going to talk to them,
I'm just going to talk to you --
every product that hits the market has a marketing budget.
You know, you might not know this,
but Red Bull spends $900 million a year
to get you to drink their product.
They send a guy into outer space
and have him jump out of a balloon,
and that's legitimate advertising.
You know, when you stop and think about it,
the reason we get criticized, not because of Verve.
I mean, Verve's an awesome product.
People criticize us solely because of how we spend
those same marketing dollars.
And do you realize right now I'm paying
regular, hardworking people, these brand partners out there,
almost $2 million a week to promote my brands.
Now, if I was taking those same dollars --
and my goal this year is to pay out 117 million of those dollars
to my brand partners --
and I spent that money on traditional advertising,
all of a sudden I'm legit.
But if I think outside the box
by rewarding the number-one form of advertising --
word-of-mouth advertising --
and pay people that fall in love with these products
to promote them,
I'm running a scam.
How much sense does this make?
But listen to this. I want you to think about this.
When somebody spends $100 or $200 a month at Starbucks,
people, they don't even think twice about it.
They're not surprised.
In fact, do you realize the average, just the average Starbucks customer
spends about $100 a month --
between $1,100 and $1,400 a year -- on coffee?
And it doesn't have near the health benefits
that this Verve product has.
And if you bring three of your friends into a Starbucks
and you ask for a free cup,
they will look at you funny.
So, critics, don't hate on us because we're different,
because we're a healthy choice.
And don't call us a frickin' pyramid scheme,
because we're not.
And here are just --
If you did your homework,
here's a few glaring reasons why we're not.
Number one, we sell a real product here
that provides real results,
products that you can't find anywhere else, okay?
We're not selling air.
It's a free sign-up. Kind of like Facebook, you know?
And we give you a free website,
so you don't even have to handle the product
when you refer people.
It's all done online, and you get the credit.
We have a free mobile app
that cost me over a half a million dollars
that allows you to promote these brands
through text and video and track your business.
It's amazing, hot mobile technology
that's really never been done before in our industry.
I give it to you for free.
A free back office to track your purchases
and your customers' purchases.
And finally, we offer an opportunity
for some people to get some customers
and enjoy free product.
Or, if you want to get more customers
and get some retail cash-back bonuses,
that's available to you there.
And if you find some people that want to do the same thing,
you can earn some additional bonuses,
but what you need to understand is,
every bonus that we have
is solely based on the sale of a product.
Nobody is ever paid for just signing someone up.
And how could we? It's free to join.
And one of the biggest things
that we offer an entrepreneurial person
in almost 50 countries around the world
is the opportunity to partner up with me
and take advantage of my ideas, my brands,
my infrastructure for success
that I've literally invested tens of million dollars to create.
And you can tap into all this
when you place an order of any size with Vemma.
What you need to understand is,
I'm not after your order of $75 or $150 for some cases of Verve.
I want you to build a business where we both win,
to help you promote it and get your product for free,
or help coach you into creating a part-time or even a full-time income,
to help you monetize your social-media brand equity.
And if you get a better offer
than to team up with a guy that's done almost $2 billion in sales
and paid people like you almost a billion dollars,
take it.
And if you're not, take a look at Vemma.
So, you know, critics, this is what you need to understand.
When you give your money to Vemma,
what you're doing is you're buying a product
like you would buy from Amazon.com.
And everything that I just listed is free.
And this product is amazing.
And if you don't agree, guess what? You get your money back.
You got 30 days to decide whether you like the taste of Verve.
It should take you about 15 seconds.
Most people love it.
But listen. Vemma -- I understand.
Vemma as a business isn't for everybody,
but our products, these ultra premium products,
are for everybody,
because when you feed your body 63 trillion cells
with this clinically studied Vemma formula,
your body is going to thank you.
Because wellness is the foundation of this company.
And, yes, I know, you've heard the stories.
They're all true.
We have some people that are hugely successful,
making a lot of money,
and not everybody's going to reach that level of income,
and these incomes are not typical.
But you want to know something?
The people earning these bonuses aren't typical, either.
They're hardworking. They grind it out.
And here's the great part -- everyone has a shot at it.
I don't determine who succeeds.
I don't have a special compensation plan
for college graduates.
I don't have another one for high-school dropouts.
I don't care about your race, your sex, your religion, your background,
what you've done in the past,
or how hard your childhood was growing up.
The only thing I care about is where you want to go with your life
and this Vemma business,
because I am one of those guys
that believes that your past doesn't equal your future.
And, you know, we've got others earning a great part-time income.
In fact, 92% of the people earn under $6,000 a year with Vemma,
and that's not great, but it's not bad.
Because stop and think about it.
I don't think if you drink Red Bull for a year,
they're going to cut you a check for 6,000 bucks.
It just is not going to make any sense to them.
And you realize about 80% of those people
are really just customers that want to enjoy our products,
and they could care less about our business
or getting any kind of cash back.
And they may want to refer some people to the business --
or to the product so they get their product for free,
but they don't even really care about that.
Because success with Vemma is a journey,
and everybody starts off in that 92% group.
It's not a bad place to start, but you don't have to stay there.
You get to decide how much that you want to earn
and how much that you want to do
and how hard that you want to work,
and it's no secret that success takes effort.
But when you work as a team --
and being able to promote some pretty amazing products --
it's kind of a fun thing to do.
But here is the bottom line.
Everyone is different,
so instead of hating on us because we're different,
just realize something.
We are not going anywhere.
Vemma is a company that's built to last,
and a scam company would not invest
into a 180,000-square-foot state-of-the-art manufacturing facility,
you know, one of the finest in the entire country,
capable of producing a million and a half units a day.
We would not invest in one of the finest R&D departments
in the industry run by a medical doctor, PhD.
Scams and pyramids don't spend their money this way.
They put the money in their pocket.
For my 18 years as an owner in this industry
and almost $2 billion in sales,
you know, I've been called a lot of things
and, thankfully, most of them positive.
But look on the Internet.
Fifteen years ago, the FTC investigated
my first company, called New Vision,
for some health claims made by some of the distributors.
And here's what the FTC asked me not to do anymore --
don't make health claims.
And they didn't fine me.
And the only reason I bring this up
is because I don't try to hide from my past.
I take accountability and I do what I promise to do.
And stop and think about it.
I don't think a guy running a scam would be that transparent.
And, you know, here's one last point.
Like I said, I'm a guy that has put into the pockets
of my distributors, my brand partners,
almost a billion dollars in bonuses over those 18 years.
Pretty great scam.
So, for those of you that hate me,
those of you that hate Vemma,
those of you that hate our brand partners,
get the flip over it, man.
First off, it's not healthy to hate.
And I remember something that my dad used to tell me.
He said, "Son, the dogs bark at the moon,
but it still shines bright."
And I'm here to tell you
Vemma shines hope to those that want it,
health to those that need it,
and we are not stopping
because of some barking dogs on YouTube or on the Internet.
Now, before I go,
if after this you like me,
I would love for you to follow me on Instagram --
hope you don't get tired of seeing pictures of my kids --
Twitter, or subscribe to my Facebook page,
because I'm maxed out at that 5,000 --
I don't understand why they do it -- 5,000 friends.
But most importantly, I want to just thank you for listening,
and the more you check us out, I think,
the more you're going to like us, and we'll always have our critics.
Means we're doing something. Thanks for listening.