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[MUSIC]
OLIVER WEIDLICH: The key thing is making sure that you use
experts in the field.
And mobile is still quite new.
And there are a lot of people out there who have learned a
lot of lessons about what works in the
market and what doesn't.
So that comes down to creative, it comes down to
understanding your audience through market research, and
so on and so forth.
And making sure you can execute across all those
various platforms. So developers as well.
Mobile is very useful in terms of specifics around
development.
[MUSIC]
