Advertising Genius Lee Tae Baek Ep 04 Eng Sub

Subtitles brought to you by The Genius Team @Drama ♫ Miss Go!~ Miss Go! ♫ ♫ I have loved you...♫ Ah! We need to talk. Let go of this! I said we need a talk. I said LET GO! LET'S PLEASE TALK! LET GO! What are you, a gangster? This ***! What's this? Let go! I suggest you stop before you get charged for explicit actions. Are you threatening me? Are you all in the same gang? Should I teach you guys a lesson?! What's this? You're making a show aren't you? Director, that is... - Go get the car! As Team Leader Go said, something is different about expert advertisers. We learned our lesson today alright. Director! Forget it. What happened here? What do you think you're doing? You act like such a hotshot, but you can't even manage to protect your own subordinate? You think you protected her with your fist? What kind of trouble your impulsive behavior will put her in, did it ever occur to you? Hey! Why are you like this? I'm sorry. I'll see you tomorrow. My apologies, Director. If you give me one more chance... Team Leader Go, you are more naive than you appear. What? Even if you run around naked, you can't resolve this. I'm sorry for what's happened, if it's because of me. I'm sorry as well, but... Lee Tae Baek... Please stay away from my life! Ms. Baek Ji Yoon, meeting you at an unexpected place... Ah, yes... well... Where is my brother? The song will play... Ah, that's mine! Oh, no! Unnie, where is my brother? Shall we not go out? Isn't it better to leave them alone? I told you. I've erased the inferior Go Bok Hee. My work, people I'm meeting.. all are the life of Go Ah Ri. Except yourself. I've been living well as Go Ah Ri. But since your occurrence things have jarred! You know why? Because you see me as Go Bok Hee! Because you want me to be the Go Bok Hee that you once loved! Then, I should have pretended ignore you there? Of course you should have done it! What can you do for me? A fistfight at the most? Do you think you can protect me with such a thing? You should have ignored me, even if I were to die in front of you! Hey, Go Bok Hee! How did you come to this? Lee Tae Baek, listen carefully! The Go Bok Hee you loved died 5 years ago. She is gone! Go Bok Hee was the whole universe for Lee Tae Baek, but Lee Tae Baek for Go Ah Ri... is only a loser! I'm not the only one who is bad, it was your fault, too! You should have endeavored as much as I have! What have you done while I was working so hard? You are at your place... I'm at my place... Let's go separate ways! Bok Hee! Bok-Hee... One, two, three... Ta-Ra.. What's their relationship? They are high school alumnui... what I understood.. Then, what's relationship to Back, Ji-Yeon? What? Just.... friends... Just friends... You don't mean you are dating? No, dating? No, we're not dating! Please, let's talk! Let go! I was fine as Go, A-Ra... From your appearance, things jarred! The Go, Bok-Hee you've loved, died 5 years ago. Lee, Tae-Back! Please stay away from my life! Good bye! Go, Bok-Hee... President! Get up please! The sun is out already! It's not time for sleeping! What now? Why can't I sleep in my own office? President! I'm urgent! I must succeed! I need to make money! Did I tell you not to? President! Let's do the proper advertisement! What is it then what you're doing? Make the font a bit bigger. It's confusing to do something different from making flyers... That's why... It gets rusty even if it's a fine sword if you don't use it! President! Let's not do those flyers, signs... let's do the newspaper, magazine, TV CF advertisement! Hey! Be quiet! It's already busy enough with what we have... Why do we have to do more? Annoyingly... Take a look at this... I've spent all night to collect them. What's this? President... once... I know you've subjugated the whole advertisement world! I don't know why you've left the ad world, but I will help you to return to the world of advertisement! It all an affair of a bygone age! It's annoying to deal with the tyrannical advertisers... It is much simpler now... The legend of mazinger shouldn't be burying yourself in the storage like place! If you bury yourself even more from here... You'll become a junk, Mazinger! What? This rascal... I'll do the clean up. Why don't you mobilize, mazinger to rule the world of Ad! Hey! Somebody should give us a work to do if you want to do a proper ad... I'll get the work order! Well, An ignorant can be ccourageous... It is much more difficult to get a work order than to make the advertisement! Did you know it? I wouldn't be here, if I try to avoid the difficult, hard work to do! I'm living the "straight forward" life! You seem "confident" ! I'll face it whether I'll break it or be broken! Get the order from the company that makes it! It won't be easy! The president of this company is very stingy! Good luck! Aren't they cold...? I can see the steam coming out of my mouth... How come there is no guard? Hello... Is it correct a company that makes thermos? Catlick! Abundant with water? I need to clean thoroughly, I'll meet the president! The president is stingy, they say.... Not enough lights, not enough heating, and no papers but use the towel for hands... and your wages must be quite small? Don't bother! I get what I'm supposed to get... By the way, where is the office of president? Isn't there an elevator? The elevator is for the disabled only! Isn't it good for exercise and saves electricity! Wow! The president is really stingy! Isn't he always taking elevator everyday? How do you know? It's obvious! I'll go up by myself! Din't you say it's 7th floor? I have to clean the president's office! Cleaning? Did you say you're from Girasie (G-ad)? Yes! How come? I came to suggest us to hire for an advertisement. Came to bleed me for penny... The business is well without the advertisement, why advertise? More advertisement for a better business... Just go back, there is no chance of advertisement! How do you know that? Can you just come in to the president's office as you wish? What if somebody sees? You might be fired... Who'll fire me where I need to sit...? My desk...? Are you the president Nam? The stingy guy is myself! The mazinga president made them all. There were all good advertisement and the business were all great! Do you know Guem-San Ad? Yes, I know! I did order an advertisement, once. It wasn't that great though I've spent sum of money! The advertisement seemed rubbish, even for my eye! The Ad by Girasi will be clearly different! The best in this country was that rubbish, and you want me try this silly place? There won't be any business, thus don't you waste my golden time. Get going! Using the reusable paper? Turn off the nonnecessitous power! The importance of Ad is not the size of company, but the quality of an idea! It's even tight to pay employees' salary due to the recession! Don't even bother for the Ad! How many times did I mention not to use the disposable cups? I'm sorry! More advertise worse the recession gets... The president's ad turn the almost bankrupt chinese restaurant into a big sucessful one! Don't you dare to compare my company to a chinese restaurant? Just trust and hire us! Make the best advertisement! Do you know what's the best advertisement? Word of mouth by the one who used the product! The lousy products from BK require Ad, but not my products! Absolutely right! However, the word of mouth goes far if you have a megaphone? The Girasi Ad agency become your Bak-Nyeun Thermos' megaphone! I'm telling you I don't need any megaphone! President! People from the BK Group are here for you! Did you bring the salt? Yes! Here! Are you deaf or illiterate? How many times did I say not selling the business? Today, we're here to confirm the final decision of Bak-Nyeon Thermo. Can't you still tell what's my decision? Should I sparge more salt? I'll report to the CEO accordingly! The BK will buy this company? Why don't you leave? You did good! Don't you sell your company! Really is the Geum-San project gone? Let's just hear what the director has to say... What's going on...? You learned from the rumor, we blew the Geum-San project! Instead, we need to get a bigger project into the gap! The Geum-San Construction project was $30 billion... Where can we find one in this recession? You all know about the BK group? Soon, the BK group will re-design its CIP. If it'll be CI Ad, it'd be about $300 billion... Minimum $500 billion, if not more... Ms. Back, Ji-Woo, Yes? Are you graduated from the So-Hwa Girls' High School, correct? Yes. Among your highschool alumni, there is Ms. Back, Hyun-Jin? Yes. Not sure, you are aware of it or not... she is the last born daughter of the CEO Back's. Contact her whatever you do. From her, learn everything about the CEO Back. As detail as possible... can you do it? Yes. Then, I'll only trust you! But he is better than the team leader Go. What happened to team leader Go? Ms. Ji-Woo, you didn't hear? She's been appointed to the media team. How come? It's obvious, she became the scapegoat... single sacrificial victim something like that? Doesn't that mean to let me quit? The fact that Geumsan Group mocked President Park... ...there has to be a person responsible. But why should that person be me? Team Leader Go. Do you really don't know? Director Kang has Chairman Kang behind him. If this work goes smoothly... ...we can win the both of them. If it does not go as planned... ...surely I will be responsible. Director Hwang For your benefit ...I did my best. Anyway, things are not going well now. Take some break. I am sorry about GeumSan Construction Corp. I need to talk to you, so please give me a call. I haven't seen you for a long time. Why did you call me all of sudden? Just because. I just want to stop by on the way to my business trip. Is there something wrong with you at work? Nothing. I couldn't go in the national holiday... So i just want to see your face, mom. What are you talking about? Are you saying that you can't come? Something happens at work. Then, you should've said you are coming. No choice.. How's dad? Don't even talk about him. He is the most laod-back person in the nation. He is always at Gambling place. He is so relaxed and he poops well. Bok Hee! Remember! You must not live like me. You know that, right? It's very hard to talk to you. I am sorry. Can I meet you tonight? What's wrong with you guys? Are you all getting insane? I heard that you were kicked out and he threw the salts to you. Wow, the news spreakds very quickly. He must be so mad at you to throw the big salts to you. No... but why did he throw the salts? Adjusting the taste? Traditionally, people throw salts to get rid of horrible people. Are you laughing at your disciple who was defeated in the battle? There is nothing better than experience. Do you get it how hard it is to get a order of Ad? I didn't give up yet. Please watch me. I will get the start in the sky. Should I give you a hint? What is it? To get consumers or Advertisers' mind, You have to treat them as you treat your lover. Lovers? Think about you when you were dating something. You really want to seduce your lover. You are preparing romantic words and rolling your brain to try to seduce your lover. If you really desire to get the Ad like that, you will get the right key to the success. Welcome. You work here too? My grandmother works here I am washing dishes here. I really had hard time finding it. Thank you Why do you want the draft of that company? My first debut work as Ad maker Lee Tae Baek is going to be 100-year insurance. You are so beautiful. He has really good taste picking a woman. We are not dating. If a man and a woman meet at night and eat dinner together, that is dating. Please let me know if you need anything. Yes. Thank you. You grandma looks very nice. My parents passed away when I was young, so she raised me and So Ran. I will be successful quickly to make her happy and comfortable. Yesterday... I am sorry that I left early. It's alright as long as you know it. Buy me a delicious meal if your ad will be successful. By any chance, did you grow up with the lack of it? what? I really like free stuffs. Is there anyone who doesn't like the free stuffs? If you really love free stuffs, you will be bald. It seems that your forehead is little wider. I have a narrow forehead. Look! BK Group What is this? How did it get into that? I might take on the ad of BK group, so I've been collected. Why are you planning to take on the Ad of that immoral group? Why? I have a bad relationship with BK. What kind? The house I lived when I was little... BK forcefully destroyed because they wanted to build apartments. We didn't get enough money from them. and.. we didn't even have money to have another place at that time. So, our family was seperated apart and lived in different places for a while.. Because of that, my mom became ill due to the excessive anger she was sick from that point... then passed away.. To our family, BK group is the symbol of unhappiness. Good. When I was little I was afraid that my dad is going to be ashamed on me. That is why I studied very hard. Then, are you different now? People called it as immoral group. I am a daughter of that BK group.. I am ashamed. You dad took all the bad actions. Why are you ashamed? Honestly, you are not legally his daughter. Why did he name you Baek Hyun Jin? he didn't even register your name in his family tree. I am glad. I can live as Baek Ji Yoon that is named by mom. How about 100-year insurance? Chairman Nam is very stubborn. It seems impossible that we will take them over under the agreement with them. Do they refuse that we only dig the site of the company? Yes. If your decision is set, I will try to work on it as soon as possible. Team Leader Go! I am sorry about your transfer. About GeumSan Construction Corp. My real name is Bok Hee Go My mom is running a bar in TongYoung. My dad is a fisherman. The relationship between Lee TaeBaek and I ... Are you not curious? I heard that you guys are high school mates. From the senior year of highschool to the time right before I went to the U.S, we were dating. As soon as I went to the U.S, I disconnected any contact. I really wanted to leave my horrible life when I was Bok Hee in Korea. I changed to Ah Ri Go. Why are you talking about your story to me? I am here... To have an interview. I don't think that Executive Director Hwang is the one who I can trust and depend on. Did I look that I am the one who you can trust and depend on? Better than Executive Director Hwang. You who are very capable need someone? If i plan to work not so hard and find a guy to get married, I wouldn't need a person in Ad company. I would need a person who wants to get married through match-making web. We have something in common. What? We both desire to climb up to the point where it seems impossible to climb up. You both have very exhaused personality. Do I pass... the interview? Eat a lot. Thank you. Thank you. The president Nam is the biggist support for "Shim-Tur". He donated one hundred million won every year when the Bak-Yeon Theromo Company was doing well. One hundred million won? That stingy oldman...? Even this recession he gives us 20 million won... each year! By chance.... Is there any particular personal story that the president Nam is helping homeless people? I heard that he once was a homeless for a year after his business failed... Bring some salt! Yes! I'll show you the power of advertisement! What? I mean the contribution for "Shim-Tur" for the homeless... You've been donating 20 million won each year, I heard about it! Bring the salt, quick! To build an extension of the "Shim-Tur" it'll take about two hundred million won, they say. I'll make a 20 million won newspaper ad to raise two hundred million won in one week. 200 million won in a week? What are you going to do, if it doesn't work? Then, I'll return the 20 million won of advertisement. However, if you raise 200 million in a week, you'll hire us for Bak-Yeon Thermo's ad agency! Contract I'm responsible for advertising rates, if they don't raise 200 million won in a week... Am I crazy to sign that? You have to say something that makes sense. President, when I was in high school, I created a poster and raised three million won in a month for my friend who was suffering from the cadiac disease. That was on a local newspaper.... Shut up, Punk! Are that and this the same? It's about to throw away my money! Why do you think it is impossible? Help me, please! It's not just for me! But, 20 million won is a bit too much! It doesn't seem positive... There won't be any salary even with the ad... Look at it.... uh? I am not just negative about it! Uh? I don't think the state now is simply to think positive... How come you became a fraidy-cat? You used to make advertisement over serveral billion won... What? An image maker (advertiser) shouldn't be afraid of failure! The moment of dreaded advertiser makes safe and obvious advertisement. To be an exceptional advertiser... to dream of unimaginable failure... Who is that? The person who spoke that coolly. Your father, it is president Mazingar! I found this from one of your interviews. By chance, you didn't forget, right? Aish I don't know. What is this? Are you threatening me that you'll jump into the Han river? Tae Baek took my working uniform. What? I'm not sure, he said he needs to look like a homeless... What? What is this? By chance... "sook-ja" 2 syllables of homeless sounds similar to a common name No, I'm Tae-Back. Are you a "noe-sook-ja"? homeless I have to stay here from today... It's full here! Go, try "Jjok-***" or "Shim-Tur"... One week is enough. I want to become a beggar. What a beggar? This ***, what you mean...? I'm sorry! I want to be a homeless... just for a week! Do you think a homeless is a product of 6 nights 7days tour package? What are you doing? Kick him away! Go, go away! Just second, please! I'll call you "boss"! You! want to die? Boss, in fact... To make an advertisement to help out homelessness? Yes! Do you have to stay out yourself? You will have your vital parts affected if you stay out in this winter time... I'm a contextual type and need to experience to get the ideas. Please help me! I'll stay dead quiet and leave. Hey, is the advertiser Bak not coming? Will be here... Advertiser Bak? Uh, showed up a few days ago and once was a well-known advertiser. Who knows, that'll be a help to you! Uh! Coming over there! President! Tae-Baek! Yoo-Chan is with my parents, and got loan with the parents' house... and came back to Seoul... No, way... Ya... was going to do a corner store but.. I was entangled with swindlers and lost all my fortune. Oh, my.. but still... You shouldn't be here... I cannot face Yoo-Chan, it's better off for me to disappear... Nowdays, it's common like him ... Since the time of IMF, after the increase of homelessness, there were so many with overdraft creditcards, mortgage issues... Anyhow, I think of your thoughtfulness highly but it's difficult to raise even 2 million won not to mention 200 million, nowdays... Everybody is going through this difficult time... Who's helping whom? Don't you miss Yoo-Chan? He'd be fine... I knew you'd come! Young-Sik! He is not your son, Sir! Look at him carefully... he isn't, is he? Is he not Young-Sik? I'll inform you when your son comes. Please sleep, OK? Who is he? A poor elder! His son threw him and moved away, I heard. He can't move freely because he has arthritis... and he seems to have dementia. Here! Have you been staying here? It's difficult at first, but getting use to it. Here, a comforter... Is this warm? Sure! For homeless, this works well! This is quite warm! Hey! Hey, buster! Ah... that punk, still the same way.. Hey, it's difficult to even get clean newspapers because people collect them for recycling. Thinking of my grandmother... Let's just sleep! I'm young! Don't blame me if a stroke hit you... You're so competent. Getting recruited elsewhere in less than 2 years. How's BK atmosphere like? Working for a salary is the same everywhere. Should we order a drink first? I already did. Martini, right? And you? I'm trying to quit. To focus on work. Then should we talk business? What exactly do you want to know? Everythign about BK group. Including Chairman Baek's family. They were trying to make a headquarter transfer, but a problem came up so they're at a halt. A mid-size enterprise in that location is the issue. Hundred Year Thermos. They make thermo flasks. But they won't flicker no matter how sweet the offer. If you want to win the Shia ad, you have to win Chairman Baek's trust first. For that, you'll have to focus on Hundred Year Thermos. Come in. What is it? I couldn't get a hold of Chairman Baek's daughter. Too bad. I don't think she would've been much help anyway. I don't really know but I heard they don't get along. Really? Yup. If it's about Chairman Baek, you could find out from another source, but why insist on the daughter? No one would know Chairman Baek as well as his family does. I was also curious on a personal level. About what? She majored in advertisement. According to Chairman Baek it was against his will. Actually for the daughter of a rich family to make that kind of decision is not an easy thing to do. Yes. I just became interested about her. Thanks, you can go now. What about BK Hometech's scale? It's just a mid-size enterprise right now but they are aiming to expand distriution everywhere. What about Hundred Year Thermos? Hundred Year Thermos is the only one that surpasses BK Homtech in thermos and is at industry #1. The ratio is pretty big. Hundred Year Thermos has many patents in thermo technology. With lots of investment in technology development. It's probably going to be difficult to maintain the factory. Yup. They are already having fund issues due to sales loss. Fine, we'll use the power of advertisement to have BK Hometech beat Hundred Year Thermos. Chairman Baek would love this proposition too. Thank you. More soup. Thank you. Thank you. Yup. Thanks. Thanks. Sleeping. Cold. What do you need the most? Hey Woo woo woo Chair? Everyday. Like interview. From where? Advertisement. These are all of the important thing you have to keep in mind. Shrimp snacks.....it's seafood. Consumer hearts are like icy mountains. They can only be melted when they feel touched. How did you know I was here? I called Zirashi. You didn't even take your cellphone? Ever seen a homeless man with a cellphone? It's buns. I'm sorry but you really are a beggar. Where are you going? He seems old. It must be *** him. Yup, he reminds me of my grandma. I feel bad. How long are you going to be like this? How about getting a job? I planed to do until tomorrow.. but It's all in the timing. You know what I'm trying to say. Do you have to do this to think of an idea? You are so fool. As for me, of all my senses, touch is the most developed sense I guess. Go bump heads and take a beating if neccesary. That's the only way I'll understand fully. Why did you do that? Do you know that sometimes I get the urge to hit you when I see you? Are you a pervert? Why are you making all these works that seem impossible? $200,000? Are you kidding? You know that I am simple and dummy. From now on, I want to save some time. The right time to fit the situation. I have no ideal who will be your girlfriend in the future but you're really going to drive her crazy. What is it? Nothing. Since I have time on my hands, I've thought it over carefully and About what? Why do you help me all the time? Are you interested in me? I'm done here. I better go. I'm asking because I'm curious. Tell me. The thing is.. How should I put it? When I see you.... When you see me? I feel like I am in a day of gymnastic competition. Gymnastic competition.. I feel like I want to cheer you up.... "Cheer up! My side!" That kind of thing. So, that is how you feel if you see someone who rolls the ball in gymnastic competition. yea.. Let's win. Come on team let's go! That's nice. Korean originally loves to make their own team. Good! If you lose, you will be killed by me. You better go home. The bad smell will get into your body and stuck there. I want going to walk with you to bus stop..but.. look at me. Keep those things I told you in mind. Bye Cheer up! My team! So poor... aww.. Don't go.. Nothing you want to see.. It was so cold last night.. I feel bad for him. You will be warm now. Sir.. Please rest in peaceful and warm place. So stinky. Ahjussi, can you hurry and leave? Ahjussi! Tae Baek? What's this stench? Did you call a honey wagon to come? We can do this, right? Fine. We'll die together then. Thank you. Someone will use this newspaper as a blanket tonight. Make a warm home for your unfortunate neighbor. I just got goosebumps. -Wow. - It's really great! I totally approve of this idea. A human did this? Yes, alright. Chairman Nam of 100-year insurance who you talked about He volunteers at the shelter for homeless every weekend. Are you okay with that day? I am ok with it. By the way.. there is another thing you need to take care. I understand. How much? a little less than 100 million. 100 million? I'm going crazy. 100 million is higher than normal prices. Just wait and see. This is driving me nuts! This is driving me nuts! I was intoxicated by your scent. I'm going crazy. President, what happened? We are going bankrupt? Going bankrupt? What's with you? Pay me! Pay me first! What? My severance pay. I ought to.. Why are you like this? Yes, Ji Yoon Baek? Did you collect $200,000 donation yet? It's still far away. Don't be discouraged. I think we'll win. Is that so? Don't you believe me? Of course I do. You will meet President Nam on sunday, right? Let's go together. Should we do that? I'll buy you dinner at that place. They didn't provide free meals. You'll go bald going after free things. I'm hanging up. You look so happy. Whether I am bankrupt or my heart is broken, you looked so happy when you talk to her on the phone.. Baek Ji Yoon just said that we will win. Let's trust Copy Baek! I am sorry that it's little more than $150,000 I am bankrupt. I am talking about yesterday's amount. Then, how about today? yea.. today.. someone came and donated $500,000. $500,000? Yes Total $ 657,835.50! Yes! Yes! Who is the angel who donated $500,000? You might know him. Chairman Baek of BK Group Why are you getting that jerk's money? He donated voluntarily. Why do you care? Why are you gossiping here? Chairman Nam! What? Keep the promise! I didn't say I am not going to keep the promise. Bring the draft whenever you are ready. Let's start working now. Yes sir! Let's go to work! I still don't get it. what? Is it good idea that we meet Chairman Baek today? With Chairman Nam's personality, he won't accept the Chairman Baek's offer. That is why we are going today. The time when the opponent's offer was rejected, is the best timing to tell our offer. Hello! Help yourself. Help yourself. Help yourself. Help Yourself. Help yourself. Give me more. More here.. Thank You! Hello. Please have a lot. We meet often at unexpected places. Yeah I know. When we're not happy to meet each other. I suppose you two do charity work together too? This is my first time here today. What brings you two here? I came to meet someone. Who? BK. Chairman Baek. It's been a long time, President Nam.