It's Easy to Make Great Youtube Videos

When we started making videos for YouTube we didn't let the fact that we didn't have state-of-the-art equipment slow us down. We used essentially tools that we already had laying around. When it comes to video production quality, it's really not as important as most people think. You want a clean picture and clean sound that your audience needs to be able to see and hear you. But you don't have to take out, you know, a second loan in order to start making quality video. The quality of the production isn't nearly as important as the content. Our approach was we wanted to make them short and very informative so the customer felt like they got something for watching them. We're being honest and authentic in that we believe our YouTube videos in some 0:00:45.280,0:00:50.470 sense are conversations between friends. We don't necessarily set out to make a video that's going to go viral. Our goal is always to give someone some sense of intrigue where they want to find out more. Having a video go viral isn't nearly as important as knowing what kinds of videos your audience likes to watch. You need to figure out who you audience is and then guide them to your content. As long as you have something to say there's a potential audience of a lot of folks who are there to listen. The comments on YouTube are actually very valuable because it does allow people to feel like they're part of a community. Listen to the feedback that you get from people from viewers who are leaving comments because they do have a lot of good ideas. And engaging with them is going to really make a stronger audience. Make sure that you have content, that you know what your message is. And don't be afraid with sharing that. So if I had a friend who was just starting out, had never made a video but wanted to use YouTube to market, I would say go for it. Put out the best content that you can, the highest quality that you can. The barriers to entry are so low, why not give it a try?