How to Stop The Bs And Get over Yourself with Video Content

Hey guys it's Kaylie! today I'm going to be talking about how to get out of your own way when it comes to doing video content and how to stop all of those BS excuses that come up and block you from doing video content and stop you from putting yourself out there. Video is so important as a coach honestly, I've seen the importance of it, my clients have seen how important it is... it's literally supercharging our brands forward! If you're not doing video content yet why are you not doing it?? Honestly it's amazing! So, with video people find this very, very difficult compared to not doing video content, so I'm going to be sharing ways that you can stop the BS and all those excuses that come up that block you from doing video content and how to push forward with doing video and actually putting yourself out there in a video format in the way that you need to. I actually told myself a lot of BS today when it came to doing this video and this is what inspired me to talk about this. You know the first thing that came into my mind was 'I'm so tired, I'm too tired to do a video today' and I actually even called my Mum in the morning and I said to her how tired I'm feeling. I was feeling a little bit hormonal as well and I just was not feeling in the mood to do a fricking video right, we've all been there. The second thing I told myself was 'I haven't washed my hair' and you know for me hair is quite a big thing and showing up when my hair's not right kind of puts me in not the best confidence, so that was the second BS I told myself. Then the third thing was 'my flat's not tidy' I can't do a video because I haven't got the right setting; my flats not tidy, even if you look in the background now you can see returns from a branding shoot that we did last week you can see my box from my smoothie maker that I got for Christmas and it's just not great, but that's my standard at the end of the day and I'm pretty sure none of you would have even noticed this if I didn't point that out so that was the another bit of BS that I told myself. Then the next bit of BS I told myself was that 'I'm not prepared to do a video, I don't really know what content I'm talking about' and then I was like meh, I I can just do it tomorrow, I've got time to do it tomorrow right? So guys have any of you felt this way when it comes to doing video? Have you thought about your appearance have you thought about being too tired have you thought about not having the right setting have you thought about not being prepared enough? If you have all of those things are BS and I 100% guarantee that they're all a load of rubbish! When I thought to myself all of these things I then thought to myself 'what happens if I don't do this video?' so every time it comes to doing a video now I always remember that the value and what I put out in my video trumps everything else I'm feeling. Every single bit of BS I tell myself. It trump's the fact that I'm feeling tired it trump's the fact that I don't really feel like I look great to do a video it trump's the fact that my flat might be a mess or I'm not in the right location to do a video it trump's all of that and I know this is what you guys are thinking as well because it comes up with all of my clients I get so many questions around how to do video content but at the end of the day if you take a look at video content that's out there right now it's so informal you don't see people sitting at their big white office desks with all of this fancy lighting and all this makeup and glamorous hair and a suit on. Everything is so informal, we're building personal brands here so you don't need to be this polished perfect look, as long as what you're delivering has value and the message is clear your video content is going to be amazing! So those are the things you need to remember. So when you're thinking about not feeling in the mood to do a video or not sure if you're prepared enough not sure if you look right, I want you to remember why you're doing the video in the first place like literally your WHY for the video like I said earlier it needs to trump everything. So the first thing that I want you to think about is you're doing a video because you want to serve, you want to help others and you want to inspire people, you want to motivate them you want to educate them... that's the whole point of you doing the video. The second reason is you're doing the video because you want to increase your visibility and engagement with your ideal clients and your audience! Video is the best for that! It's not all about just posting a static image anymore, get engaged, get doing content that really strikes up that connection with your audience straight away. The third reason is because it really helps to increase your brand awareness. If you look on Instagram on Facebook on YouTube (obviously YouTube is a video platform anyway) but all of those videos there help your audience understand your brand in a lot more depth. Every time you're doing a video you're supercharging your brand awareness tenfold more than you would do in a static image! I can't stress this enough. Myself and my clients see so many more results from video so you need to remember those things and also you're doing video because ultimately it's going to help you increase revenue in your business it's going to help you bring in more clients, and attract more clients that you can help and in return you obviously increase your wealth as a coach. If you think about all of those reasons why you should be doing video and then you think about all of the BS that you tell yourself that's stopping you doing the video which weighs up... what's more important to you? I heard this quote the other day I was listening to some pep talk from this app and the guy was saying about business and emotion and if you have too much emotion in your business you're never going to succeed, so everything that I was feeling, all of that BS that was coming up was based on emotion. I was tired my hair wasn't washed it didn't look great...that's based on how I feel about my hair and how I think other people are going to see me and perceive me, so that's a feeling. Then the flat not being tidy the same thing it's all emotion and it's all just a load of BS. If you want to actually put yourself out there and you want to do video content and you've noticed that you have been blocked in some way you notice that you haven't really been doing video content because you're giving yourself all of these excuses then think about everything that I just said and hopefully that's going to help you show up and do video content a lot more. I'm gonna let you in...do you want to see my notes for this video? If you can read my handwriting you aren't absolute genius! but these notes were written on the back of a bank statement that I got in the post this morning, so again you don't need to overthink it as long as you know the topic of what you're talking about it doesn't have to be this great polished thing guys, just have fun with it. This is you, this is your personality this is your brand so get yourself on video because it's super important and it really really really really really really really I'm going to say it again: it really supercharges your brand forward so that's what I wanted to share with you today and I hope you've got some value from this video and I will see you soon. Bye!