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I think the role of video in B to B marketing is going to only grow and become very significant.
This is partly because people are very much attracted to video. For example, in universal
search, if you have a number one listing but it’s a text listing, you’ll be overlooked
by a number five listing which is video. So the eye is immediately drawn down to that
video. So number one it pushes other people off the page, draws in the attention of the
searcher and then when they actually go to that video and do a few-- a view through,
if they can then see an overlay ad on that video or a promoted video next to it, you’ll
have a much more engaged prospect.