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Over the past 12 months I've given a presentation to over 200 small business owners and other
business influencers and one of the favorite themes I like to talk about in my presentation
is that real investors want to be found real investors have the fiduciary duty so they
have a responsibility to themselves and often times to other people to understand and to
learn about all the potential investment opportunities in the industry that they care about specifically
venture capitalists venture capitalists may have a small portion of their own money at
play in their fund but the bulk of the money in the venture fund is other peoples money
and so that venture capitalist that investor has an obligation to the limited partners
to the other people in the fund to go out and to have conversations with industry thought
leaders to speak with the founders the ceos the small business executives in the industry
that they are investing in so they understand the industry trends they understand how they
should think about investment opportunities in their space and so real investors want
to be found and we have evidence of this all over social media on linked in there is several
thousand profiles in the united states that have "investor" or "venture capitalist" right
in their profile the same is true with twitter profiles even though they are short small
profiles there is a lot of profiles out there of people that say they are an investor or
an angel investor so when you look at a profile like chris sacca @sacca s a c c a not only
will he highlight that he's an investor but many times throughout his tweets and his interactions
online he talks about the industries he's investing in the companies he's watching and
finding interesting so real investors want to be found and now its up to you as a small
business owner as the entrepreneur to go out there to find these people and to engage in
the dialogue for additional resources on how to be successful in getting money in you business
check out investyr.com and don't forget INVEST YOUR REPUTATION