Blink Ux Case Study - Sounders loyalty program

Karen: We started working with the Sounders in the summer of 2012. We love working with them because they're a very user-centered organization. It's all about the fans. You can see the energy in the atmosphere at the games, it's really incredible, and so it's an exciting opportunity for us to try to capture into a web experience for the fan loyalty program. Stacey: We have ideas of the things we'd like to offer, but we wanted to know from the fans themselves what is it that means something to you? John: What we hope to get from this research is a set of priorities and desires from these participants. Stacey: Is it a mom who wants to make sure her kids get access to players? Is it a twenty-something male who wants to have a clinic with all his buddies or get money to spend on beer at the stadium? Geoff: During the interact and design phase, we start with multiple concept, multiple solutions to a particular problem and then we'll start to evaluate those. One way to evaluate those is to look back at the evidence that we gathered in the research phase to see which ones are accomplishing different goals on the research phase. Stacey: It's extremely creative and it's really a blend of creative design and scientific research. Geoff: In the usability test, what comes out of it in terms of our findings and recommendations are both things that we think need to be fixed, problems with the system, but also where we can see some opportunities for improvement. They're just going to make it a more enjoyable system to use, a more engaging experience and how we can make it even better than it is today. Taylor: Through the work we were able to do with Blink, fan reception was very positive. They love the simplicity. They love the layout. The look and feel is very Sounders specific and so it's been very good.