Jackie Ferrara - Creating - Marking crossways

[Jackie Ferrara] I've been doing work where I was assigned a location for so long now that I don't know of another way of working almost. But when I have a project to work on, it's really very much about the place and understanding, for me, what I think is important about the place. [Grant Holcomb] We knew we were looking at the corner first, and Tom Otterness, Wendell on University, Albert on Goodman street, but how do you get from those areas to the front door of the museum? And we asked Jackie Ferrara, again internationally known artist who does this type of installation, works creating this path of colors if you will, right to the entrance of the Memorial Art Gallery. [Marjorie Searl] I would say that one of the first people who was identified was Jackie Ferrara, and in fact we're standing on her artwork which is, sort of a non-traditional artwork. It's a paving design, and her design actually encompasses the entire turning circle here in front of the gallery. Places that we normally don't look to for artistic inspiration, and yet Jackie is able to really bring that to the infrastructure, essentially, of the grounds. [Jackie Ferrara] The Morse code are the primary colors and the secondary colors and as you walk along, you are reading, "R...E...D", it's nice, these little squares and rectangles. It looks like a design, like piano keys or something, but you can actually write something with it and I loved that idea. I wanted to make a reference to art in an art museum, and so I thought it was interesting to have it say the names of the colors that all art is made of when color is used. We're looking at one of the 12 mosaics. And the mosaics are a combination of four colors, and it's an arrangement of the little two inch squares that will make a shape, a design. I think it's important that it really interface with what's around it, and that it work with the landscaping, but what I really want it to be is, sort of an unfolding discovery. Maybe you come back and the fourth time you've been there you discover something you hadn't seen before. It's almost like a journey, I mean especially something like this. It's like a little journey, traveling from one spot to another, and there is an evolving display of graphic information. A production of the University of Rochester. Please visit us online, and subscribe to our channels for more videos.