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Well, the...the Ad Card is...is...
is...is a real big part of our marketing program.
And a big part of our success over the last few years. Uh...
We have enjoyed five years of uh... of outstanding success
in a real tough market.
And we have increased our marketing budget,
uh... we have increased our Ad Card usage,
and our sales fall right behind it as do our profits.
So,uh...
it has been uh...
part of our success over the last five years.
And uh...
having been in business twenty five years plus, we've been through some ups
and some down times.
And the market is tough right now,
but we're tougher and it is paying off in the long run for us to do that.