What Ways Can Brands Get Involved with Conversations Taking Place Online with Their Consumers?
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Well, I think it’s imperative for brands to have a presence on line. You need to have
a website. But it needs to be a dynamic website. You need to be communicating with your consumers
via blogs, via communities, via Twitter, Facebook. And anything new that presents itself, you
need to be out there. I know Car MD just hired several new strategists and some of them are
just still in college. But these are the people that are in touch with the new technologies
and how to use them. And it’s very important that you don’t get lost in the dark ages.
