B2b It Content Marketing And It Vars - Video 9 of 18 - Tech conferences

OK. So the next question refers to lead generation and tech conferences, or vendor exhibitions - that type of thing. I know (that) Matthew, from his blog, does go to quite a lot of these, and there are many in the US of course. Just interested in his opinions on how useful they are to prospects. Do they sign up and become customers or is it just another step on the way? What do you think, Matthew? Well, I'm actually, if I, or any of my peers, go to a tech conference, we're typically not doing it for lead generation of potential customers. Now, I'll give my card out to pretty much anyone that i talk to, whether it's a vendor or a peer or, you know, I've had conversations where it's (say) if we can help you out with this, you know, we'll partner with this company or that company, here's my card; by all means feel free to reach out. I tend to use tech conferences really as me for a way to engage more with: #1, my peers, that I may talk to on Twitter or LinkedIn, or what have you. There's a value in meeting people in person but also gets them to talk to vendors that we partner with, or potentially partner with, to see how things are going. We have strengthened vendor relationships through tech conferences by just getting more of a rapport going, but off the top of my head I can't think of really any major clients that we've been able to get from tech conferences. Again, sales people tend to be driving those leads here, in the local area. We have talked about sending people to tech conferences to sit in with vendors (who) we partner with, to talk about specific solutions but, as of yet, we haven't gone down that road. OK. OK. I suppose prospects do, or when the booth people realize (that) this is a potential customer, they do try to get their card, or they try to get them to sign up. Oh, absolutely. Your badge has all your info and you get scanned, and then you start getting contact.