Tom Matzzie on Building Political Power

>>Tom Matzzie:The essential ingredients for a 21st century campaign, or whatever you want to call it, the first and most important ingredient, is a compelling story and that can not be underscored enough. Because if you don’t have the compelling story whatever medium you choose to try to tell that story through isn’t going to matter the second is not to put all your eggs in one basket to try multiple ways of communicating, engaging people and then measure those results and then keep trying, refining it and working until it gets better I think those are two essential ingredients storytelling and then trying multiple things and not being afraid to fail that’s really important People always ask, “What’s the most effective, an online petition or a hand written letter?” the answer is, the most important thing is to build your political power it’s actually not an online petition or a hand written letter it’s the perception of your political power that lawmakers and decision makers have and all of those things you do are manifestations of your political power your political power is the number of people you can organize and mobilize, the reach you have in the media, all those things combined and so the goal of good organizing is to build political power for your constituency in order to make the change that you need in the world and that’s the thing to keep in mind, there’s no magic bullet tactic the goal is to create the political power to win.