Benefits of Online Video - Lambda films

blogging, tweeting, article writing and pinning are all online components of a modern business. But what about video, are you using it? This short blog explores a few reasons why you should be all over this video stuff. Hi, I'm Ryan Stone, Creative Director of Lambda Films and we make video for businesses. So, we've heard all the questions, concerns and excuses there is when it comes to why companies shouldn't invest in video. So, in this blog we're going to go through some of them. You're probably well aware of the ongoing war to rank web pages on the front page of Google. Well, according to Forrester, properly optimised video is 53 times more likely to appear on page one. If your business sells products or anything physical, then this one's for you. Products that have accompanying videos are 95% more likely to be bought. This is of course providing that your pricing is competitive but if it's between your product and a competitor who doesn't have video, then with this small addition you could be generating massive extra sales. Visitors bounce in and out of websites all the time, but a front page video can add two minutes to visitors stay on your website. This is a massive extra amount of time to get your message or your sales pitch across. Got one of these? Video accounts for 50% of all mobile traffic. People can consume your website content easily and more comfortably if they can watch a video. This allows you to create customers wherever they are. If you think you run a traditional business, accountancy or legal for example, you may be mistaken in the belief that you have nothing exciting to say or show. Now that's complete rubbish. Not only is video a creative medium and allows visually interesting ways to convey dry content, but more importantly you have a story and you have expertise, both excellent material for video. Now there's still a lot of anxiety about buying or contracting online and a personal video does wonders for diminishing the fears of your potential clients. No longer are you just a shady, faceless entity on the web but a real person or a team of people. I hate to trot out the old cliche "people buy from people", but hey - it's true. "But it's so expensive!" Who told you that? This isn't Hollywood. Video is not as expensive as you may think, with a plethora of apps, software and tutorial material the price can start from, well, free. Expensive? My ***. No matter what line of business you're in, video will improve your online presence, your sales and your brand. Any other questions? Shout them out below and we'll get back to you. If not, subscribe to our channel and get more video marketing tips delivered right to your face.