Marketing Viral - Video viral
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What does a banana
and a remote control have in common?
And what does a teddy bear
and a marker
have in common?
They both belong to the randomness of a viral video.
But don't worry because everything that's strange in a viral video
has an hidden purpose.
Anatomy of a Viral Video
Before providing you with a quick definition
of what viral marketing is,
it is wise to advise that regardless of the short lenght of this video
it'll be incredibly wordy.
Viral Marketing
translates in the transmission of messagens between third parties
to increase the visibility and influence of a certain brand.
In other words: its the same as word of mouth publicity but in digital mediums.
There are 7
tipes of digital mediums:
E-mails
SMS
Instant Messaging
Chat Rooms
Online Social Networks
Smartphone and Tablet Apps
and last but not least
Online Videos.
From all these mediums,
without a doubt, the online videos stand out for different reasons:
They are easy to share in
any of the other mediums.
Build with moving images,
they show more than they tell.
Entertain more than reading small word texts.
They are incridibly criative and
tend to be much more humorous.
Exemples of viral video campaigns?
The Old Spice campaign with the actor Isaiah Mustafa.
Motorola's "Lazy Phone" campaign.
The Tippex-experience by Tippex.
Or the Volvo Trucks video "The Hook" with
Claes Nilsson, the company President.
Viral Videos, more than for their randomness
are recognised for the clever, funny and subtle way
that they indirectly present the product to the consumer.
Besides being much cheaper than a tv commercial
they are less ignored by the impacient spectator.
Nowadays they are so preponderant that there are websites such as Advertising Age
or iMedia Connections that have in constant update
a viral video top.
And there are other websites like Visible Measures that present deep analysis
of a video performance in order to enhance the reach of its views.
Before the censorship decides to intervene more
bring me my apron and my baseball bat
because the randomness of this video is quite low.
Hugs
and vows of good online procrastination.
