Neil Lane on Designing for Kay Jewelers

You know I spent about twenty, twenty some odd years in Hollywood bringing my aesthetics my creativity, working some of those glamorous, famous people in the world; and it was a point where I thought, oh my gosh, I'd really like to bring this kinds of amazing aesthetic to a much larger audience. And I was looking. I was really looking. I'd looked many, many places, and I didn't find anyone that I thought was a great partner. And then I met Kay. And it was amazing, I mean it was really a kismet, it really worked. They understood my aesthetic. They were looking for someone like me and I was looking for someone like them. And together, I think we've done an amazing job in the last couple of years. I always started with a small selection of bridal rings, very vintage inspired, and it's sort of grown. We have more fancy-shaped diamonds now. We have cushion cuts, we have ovals, we have Princess. We have a variety, marquee, pear-shape. We're taking floral designs into wedding bands. The vine ring is just really so pretty. We're taking entwined metals, bringing them together, really symbolic-type of jewelry making it much more romantic, giving a lot more details. We're really going into all those aspects of what makes a ring really beautiful and timeless. You know, it has that vintage vibe, but it's really contemporary for today, and it really goes into the future. I think if you follow a path and you trust and believe in it, it takes you were you're supposed to go. I mean I was organically, viscerally attracted to these things that I saw. You know, these beautiful jewels, and I looked at them in the windows in paris shops, and over the years I started collecting jewelry and I built up a collection and that was sort of like my bible - it taught me what I wanted to say. You know I like experimenting, I like mixing styles, I like vintage with contemporary and then contemporary vintage. Nobody really knows what it is, but it's got a feeling to it, it's got um, an ora. Can't really place your finger on it or verbalize what it means, but it's got something and when you look at it, it resonates; it's like sparkles in your brain. Little butterflies in your heart go Bum bum bum. And it's like wow! And we don't know what it is, we call it vintage, because it's something of the past, something beautiful, something which we don't really know, but inspires us to go forward. And, for that moment, it uplifts us. I think that's what I'm about - trying to uplift everyone.