Cloggs

Cloggs Nick Thomas E-Commerce Director We formed the online brand in 1999 and quickly found a market for niche fashion footwear. We like to offer high street brand names like Converse, Sketchers, Dr Martens, Ugg boots. Whatever seems to be hot at the moment, we will be providing. Expansion Expanding into Europe made sense for us because it fitted our model. We have got stable systems in place, we had a scalable infrastructure, we had the resource to expand and the extra business fitted our business model. And at the core of that was the fact that there were European customers that wanted our product. We launched our European website cloggs.eu specifically targeting French language customers at this particular point. That was our biggest European market. Tools for Expansion From acquiring French customers using a UK AdWords account, we knew that if we expanded our key phrases for the language specific markets and dedicated the adverts to the language - quite simple, obvious, things but then managed them in house with a dedicated French experience that we were going to get multiple times the volume of orders from the market. And that is exactly what happened. There was one particular day where we were able to capture 10,000 visits and our only source of traffic at that moment was AdWords. And, having relied on other methods, almost any other method, we would not have been able to acquire all those customers. Results We currently get about 30 to 50 orders on our UK site from French customers without pushing it and without trying to promote it and to put that in perspective we get 300 to 500 a week on our EU website from our European customers. So it’s roughly increased our market potential 10 times being able to connect to the customers through AdWords and provide the experience dedicated to that particular language. For more on how Adwords can help your business go global, please visit www.google.com/adwords/globaladvertiser