Percy Robert Miller , better known by his stage name Master P or his business name P. Miller, is an American rapper, actor, entrepreneur, investor, author, filmmaker, producer, and philanthropist. He is the founder of the label No Limit Records, which went bankrupt and was relaunched as New No Limit Records through Universal Records & Koch Records, followed by Guttar Music Entertainment, & currently now No Limit Forever Records. He is the founder and CEO of P. Miller Enterprises, an entertainment and financial conglomerate and Better Black Television.