How to Increase Your Leads with a Mobile Website

Hello, my names Deon and I'm a Lead Generation Consultant. This short video is about how you could be turning away and frustrating up to 50 percent of the people searching for your website on a mobile phone and of course how you can fix it and generate more leads for your business plus at the end a bonus tip. But first of all, I just have to bring up an example of a website that hasn't been optimized for a mobile phone. As you can see straight away, the text is pretty much unreadable unless you pinch, zoom, drag, all that sort of irritating stuff that can turn off a potential client. There's no easy way for a customer to call you. Because it's designed for a desktop, the images are large thus making the pages slow to load and if the persons in a bad reception area, those pages may not even load at all. And if these images were flash on a real iPhone, those images wouldn't show up at all, they'd just be a blank space. So overall, with this pretty poor experience with someone on a mobile phone to try and gain information they are looking for and potentially make that call to you. So here's an example of a mobile optimized website. As you can see there's a very clear click to call action, making it very simple for someone to make contact with the company. It's very easy to scroll and all the main tabs highlighted and easy to view and because it's optimized for a mobile, the load times for the pages is far quicker. Google recommends that pages load within 5 seconds and we carry out various tests to ensure that happens. Obviously some of the main features on here that you'd be interested is the contact us page, so as well as having the call button, people are getting to contact you via email and the map. People enter their details into the directions, which will fire up the phones GPS system, which will guide them into your location making it very easy for the customer to find your business. We also produce a mobile site map which we ping to Google, making them aware that your website is there so that will help your SEO which is different to your desktop site,making it easier for people to find you that way as well. So as you can see it's a much more user-friendly experience for a potential client to make contact with you. Now you may be it thinking, "well I don't actually need anymore customers at the moment," which is great but I'm sure at some point in the future you will. But even so, even for your existing customers, you still want to make their experience with your website a pleasant one and it's easily done by creating a mobile optimized website because they still need to find information quickly and potentially make contact with you to ask any questions about that service that you're offering. Now with that being said, you may be wondering, do I really need a mobile optimized website? So for that I suggest you do a search for the mobile playbook, which is a report put together by Google, some of the point's I'd like to highlight to you now: Mobile search queries have grown 5 times in the past two years. This is growing at a parabolic rate. Something of particular interest if you are restaurant for instance, is that 1 in 3 people searching for a restaurant are doing so on a mobile phone. 85% of smart phone users have searched for local info, 81% have called a business after searching, 40% of people visited in person and along the bottom here you can see some of the household names which are fully embracing mobile technology. And the last three points are 57% of users say they wouldn't recommend a business with a poorly designed website, 40% have turned to a competitors site after a bad mobile experience. So if a potential client is looking at your website and it's difficult to use, the pages don't load quick enough, they cant see how to contact you easily and they just go to another competitors website and their websites far more engaging then its clearly the competitors going to get the call rather than yourself. So last tip from Google is your number 1 priority is to build a mobile website. So I hope that helps you in making a decision as to whether you need a mobile website or not. Now I mentioned at the beginning a bonus tip and if you'd like to know how adding just one line of text to your advert will enable you measure how effective your ad is and be notified the exact moment a prospect is showing a real interest in your product or service plus how you can test the system for free then please carry out one of the following actions to see the rest of this video. If not then I thank you for listening. To find out more about what I've been talking about within this video or to claim your own mobile website then please give me a call now; my number is listed below this video. Thanks so much for your time! Thank you for coming back, now this is the simple line of text, which can dramatically increase the effectiveness of your print ad. Text the keyword of your choice to your text marketing number. There's a reason why marks and spencers, next, B and Q etc using text marketing-its highly affective with your advert by adding this line of text, when someone texts in, they'll be sent a link to your offer or website or pretty much whatever you'd want to say in that text message up to 140 characters. Now when they do text in, you'll be immediately alerted via email thus making this a very hot prospect. Now you could call them up straight away if that's what you'd like to do or more importantly, they'd also be entered into a text-marketing list for you to send communications and offers to in the future. 90% of text messages are read within 60 seconds meaning you'll get almost instant results for your business. Text marketing is 10 times more effective than email and you can try this text marketing system absolutely free for 30 days with no risk to yourself whatsoever. You don't even have to buy a mobile website although obviously we highly recommend that you do. If you'd like to know more about this then please contact us now, again my details are listed below. Thank you very much for your time. I look forward to speaking to you soon.