Pink Gadgets are Here to Stay - Mashable

Mashable Creative Producer Sam Sheffer explains the pink gadget trend and why it's not going to end anytime soon. Subscribe to Mashable: ****** MASHABLE ON YOUTUBE Subscribe to Mashable: ****** Best of playlist: ****** MASHABLE ACROSS THE WEB Mashable.com: ****** Facebook: ****** Twitter: ****** Tumblr: ****** Instagram: ****** Google : ****** Mashable is a leading global media company that informs, inspires and entertains the digital generation.

Apple calls it rose gold. Sony calls it coral. But let's face it. These gadgets... their pink. The trend of the pink gadget can be dated back to the early 2000s with the pink Motorola RAZR and of course the pink iPod mini. Fast forward a few years to 2013 when Samsung released a pink version of its Galaxy Note 3, however credit can be given to Apple for making the colorway go mainstream. The first Apple product that debuted in rose gold (or pink) was the Apple Watch. Then came the rose gold 6S and 6S Plus. Now you can get a pink MacBook, you get pink Beats, you can get a pink iPhone SE and you can even get a pink iPad Pro. Other companies have followed suit. Sony has a Coral Z5 Compact. Oppo offers its R7S in pink and Samsung has a Korea only pink variant of the Galaxy S7 and Galaxy S7 Edge. So why the sudden trend of all pink these gadgets? Well for one, it's a way for companies to expand their product lines, giving people yet another way to express themselves. Having a pink gadget makes a statement, kind of like a bright red Ferrari or matte black Tesla does. We are so closely tied to our phones that they've basically become an extension of our being and the color, screen size, maker -- that stuff matters to people. Also pink is just cool. It's charming. It's serene. It's gentle. It's also just a color. A color that gadget manufacturers and consumers, like myself, enjoy. And it's here to stay.