Power of Branding - Small business owners' success story

We never intended to sell the dog treats this way. You know we started for our dog, our new dog, and one thing led to another we started passing them out to family and friends and things, well, the dogs just started going crazy for these treats and not only that they like the fact that they were healthy dog treats. Personally, I thought that if I could use high-quality ingredients for the dog treat that the treat itself would speak for the company not realizing that it's actually the opposite-- That to have someone want to purchase our dog treats, first they have to be attracted to the item, and then try the item. All of the dog treats we were competing with all had manufactured bags--they were all printed onto the bags. Where ours were labels that were pressed onto the bag. Our bags were fine for flea-markets, yet as far as competing against the major brands, we had a long way to go. Packaging is his key. You know the logo itself really draws attention to the eye. We sold them before the current packaging that they're in; I myself have noticed that they've sold more I think with the brighter colors on the packaging it's brought people's attention to them so the sales have definitely increased. The logo made a complete, total 180 degree change, not only in our product, being presented to people--is almost like motivational-type logo, something I didn't think I'd ever find, but we definitely located it. Like I'd said earlier, we'd have people stop by without even reading what was in the packaging in wanna sell sheet or a sample, then gave us a business card and said, "Please contact us,we'd like to handle your dog treat." That says a whole lot in my book, and with logo that we have right now we are totally unique!