2012 Young Essentials Project - Yep - Rmit university

>>Caitlin MASSIE: It's challenging >>Stephanie SMITH: It's inspiring >>Eleni VADARLIS: It's thought-provoking >>Rikki CARTER: It's enjoyable >>Ellie McDONALD: It's exciting >>Rachael LOUEY: It's stimulating >>Vanessa OLLIS: It's awesome, it's awesome >>Maddison SOMBEKKE: It's rewarding >>Sanjaka PERARA: It's a great experience >>Student group in unison: It's the Young Essentials Project! >>Kristy WARD: We're going to win, hahaha! 
(montage of students and their work)

(Robyn Lyons, Teacher, standing in the RMIT Brunswick campus foyer) The Young Essentials Project this year is working with three major iconic Australian brands: Sportsgirl, Country Road Mens and Target.

(students in a classroom) Tali Lederman, Ellie McDonald, Lana Wilson It's going to prepare us for what it's gonna be like in the industry. 
>>Katelyn MOCHRIE: You get to think about products and stuff that we would actually put into a store and everything to do with that side of the marketing, advertising, all that kind of stuff, so it just sort of gives you an opportunity to try these new things.

>>Anna JESSE: Gives us more of an idea of the industry. 

>>Kati ATHERTON: My favourite bit is the creative bit. 

>>Andy KYRITSIS: Best thing is getting experience with a company that's actually working in the industry.

>>Danielle GRAZIOSI: Definitely the creative part of it, like actually producing the range and just coming up with the ideas, even the trends booklet, it's definitely my favourite bit. 
>>Molly FAULL: Just really good working with a great group of girls and they've all been really supportive.
 
(Robyn Lyons, Teacher, standing in the RMIT Brunswick campus foyer) There are about 120 students broken up into 17 groups, working on projects delivered by those industry partners at the start of this year.

(students in a classroom) >>Student groups, in unison:
Hi we're Bev's Angels and we're working with Sportsgirl

We're We've been working with Sportsgirl and our brief is a layering brief. 
>>Anita HOLMAN: The layering brief involves creating core basics to maximise versatility.

>>Student groups, in unison:
Hi, we're Transformatives

We're WonderLust

>>Grace CRISARA: We're doing a day-to-night brief which is the versatile girl who can take her look from day to night. 

>>Maddison KENNEDY: We're working with Sportsgirl and our brief is to develop 12 garments and four accessory pieces. 
 >>Student groups, in unison:
Hi we're the Sweat Junkies and we're working with Target. 
>>Lana DESURMONT, Dana LEGGET, Pongsa Aat WISSAVES: We're doing the home wares brief with Target so we're creating an outdoor home wares range that's focused on the northern Australian states. >>Student groups, in unison:
Hi we're Endless Summer.

We're Team Denim, woooh!
 >>Brooke FAZZINO: We are creating three lines of denim for Target. We're doing a range for their Free Fusion which is their younger age group, and then Hot Options which is their kind of our age group, and then contemporary as well which is kind of our mums. 
 >>Student groups, in unison:
Hi we're Two Worlds.

We're team Homies. >>Caitlin MASSIE: We're working with Target and our brief was to design a women's sweat range for women between the age of 20 and 40 for Autumn-Winter 2013 and it was designed around their lifestyle choices. 

>>Student groups, in unison:
Hi we're team Renegade and we're working with Country Road.

We're team Revolution.

>>Ashliegh WATERS: We were assigned by the Country Road boys an inspiring yet challenging brief to explore the future of retail and design a modern-concept men's range that we GAVE TO COUNTRY ROAD >>Student groups, in unison:
Hi we're the Delinquents - wooo! 
We're team “Faux Real” >>Vanessa OLLIS: Yes so our brief is really the future of retail and we're working with Country Road and it's a menswear range 

>>Student groups, in unison:
Hi we're Visionaries. 
Hi we're Future Road. (Visual montage of students work) 
>>Rikki CARTER: At the start of the year we're given a brief by our industry partners and we break up into our YEP groups. 
>>Eleni VADARLIS: From that we conduct consumer surveys to find out more information about what they want. Then we do some trend forecasting to find out what's going on in industry. 
 We all researched using online material. We then developed a concept which we based our entire project on. We had a visual merchandising team which worked with Photoshop, store layouts, designing the range and colouring the range. 

>>Rebecca SMITH: As a team we created our mood board for our concept idea. We then developed a range with the inclusion of an accessories board as well. And we also developed a store layout for visual merchandising and a visual merchandising window as well. 

>>Rikki CARTER: And then we also had a marketing team which dived more into the strategic marketing role.

We made a trend forecasting booklet. We created a number of promotional strategies for our industry partners. 

And this is developed by having weekly mentor meetings and also meet with our industry partners along the way to see whether we're on the right track or not before our final presentation.
 >>Eleni VADARLIS: And then we present it to the industry to see whether they like it or not. 

>>Rebecca SMITH: The winner is announced on the launch night of YEP. 

>>Eleni VADARLIS: We're gonna win! 

>>Hayley ASHWORTH: It's over ;0)