As with many elements of marketing, running with the simple, surface area answer is foolhardy. There are always more layers to peel away so you can delve further into human buying behaviour. When it comes to digital marketing, understanding what lies beneath is very important. Once you understand the underlying NEED, you transform yourself from door-to-door salesman knocking at the door just before dinner time to saviour, able to solve their worst problems. By By embracing a digital funnel you are inviting your audience to engage with you on their terms. You offer advice without hocking your wares and ultimately you establish a sustainable, long-term business model. Watch the #Thursday3 episode 19 to find out what Thomas has to say about timing. #WeAreStatPeople #WinningAtLocalSEO