Mobile Interactions And Payments - Ctia April wow insider interview

Starting back in 2007, 2008 A lot of the merchants were saying, you know, the promise of mobile is really Powerful, we're starting to see a lot of consumers coming into our stores not just talking on their phones but, Using them to interact, you know, looking up product information Merchants back in that time were thinking about mobilizing their loyalty programs. And then of course the promise of being able to leverage the interactivity of the phone to do things with payments Really presented an opportunity to be comprehensive. So everything that a consumer thinks about as it relates to spending money, saving money that Includes coupons, that includes the loyalty cards that sit on my key chain It includes the multiple credit cards and debit cards that happen to sit inside of my wallet What Isis set out to do and what we've been working on For quite a while now is convening a bunch of industry partners, so that means working with the banks that are the credit cards and debit cards in your leather wallet working with the merchants that you typically shop at Working with the payment terminal manufacturers so that I can tap my phone And the credit card, and the coupon and the loyalty card can get seamlessly delivered with what we refer to as 'smart tap' transaction, but it's all via single touch. To a payment terminal and then making sure that the service is integrated in a way that delivers on the promise, not only of convenience to the consumer of having all of those things in a single place inside the mobile phone, But that also delivers on the promise of the security of the channel, because we get asked a lot Is it secure? And it's actually one of the biggest benefits of the program in addition to the convenience, because a single call to your carrier kills all of your, all of the cards that are in your wallet, until you get a new account and they can be seamlessly reactivated.