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Hi, I'm Fred. Welcome to IKEA.
We're going to try something different. In a time-travelling experiment,
we're going to allow our customers to experience our solutions in the future.
To help our subjects have something real to relate to,
we brought in a few actors.
To help them further believe that they're actually in the future,
I've invited world-famous hypnotist Justin Tranz to give us a hand.
-Shall we go find some people? -Let's do it.
IKEA PRESENTS THE TIME TRAVEL EXPERIMENT
-Do you guys want to be hypnotised? -No.
-Have you ever been hypnotised? -No.
It's going to be fun and very upbeat.
-Okay, yeah. -You're very convincing.
Looks like it's going pretty well.
On the count of three, your eyes are stuck and they won't work.
-I feel you shaking. -My whole body is vibrating.
What do your eyes feel like?
-What do they feel like? -I can't open them.
-What was the experience like? -It was really...
Feel your eyes trying to open. They won't work.
How does hypnosis work?
Hypnosis is bypassing the critical faculty of your conscious mind,
and implanting selective thinking.
Yes! That's good.
Maintain your balance easily. Like a horse, you can stand and sleep.
I touch your eyes, your eyes pop open.
Check this out.
Look this way. Look this way.
Look at me. Just sleep.
Like a rag doll. Just let go. You're good.
Go deeper, deeper, deeper still.
Look at me. Close your eyes. Just sleep.
Close your eyes. Just sleep.
The deeper you go, the better you feel.
The better you feel, the deeper you go.
IKEA PRESENTS THE TIME TRAVEL EXPERIMENT
PREMIERE ON YOUTUBE AUGUST 20th