So What Now? The Missing Business Social Media Marketing Link.

Hi there! I'm so glad you tuned in today, since I have something a little different for you! Ok, for one, yes, you can see me. But there's so much more in store! Today I want to talk about the one thing that people generally don't talk about, and it can be the most vital aspect in the success or failure of your businesses video strategy. People tend to assume that once the video is posted to YouTube, that's it. It's done, and move on. Just because you've got a video online doesn't mean that everyone is going to find it and share it with their friends. To tell you the truth, your work has just begun. Think of it this way. You've made the decision to include video content in your marketing plan. Once the video part is done, you need to get it out there and promote it. So many people will limit their activity to Facebook, maybe add it to their website, and simply repost it at every opportunity. They may even tag a few key folks on the video. It's simply not enough, and it will not generate the buzz you're looking for. Do you send emails? I assume that most of us do. Here's a simple way to get your videos out there: Add a link to your videos in your email signature! Assuming that you send ten to fifteen emails a day, those are possibly ten to fifteen more opportunities for your videos to be seen! While on the topic of emails, do you send e-newsletters to your clientele? It's very easy to embed your video into it. Keep in mind you don't want to attach the file, since video files tend to be rather large. Instead, pull up your video on YouTube and look for the "share" button. Instead of copying the code immediately presented, you can select the link to "embed" your video. As you can see, a box containing an html script will come up. Copy this code and embed the html to your e-newsletter. I saved the best for last. Ready? This will work for every type of business, when done effectively and correctly. Try something different: distribute an online press release. This tactic can be an ideal tool that will increase your SEO, since you are encouraging different news sites to post your video, which will also broaden your scope to new potential clients! PR professionals are a great means to get your message out, and may be considerably more affordable than you think! They're not just for large companies. We suggest giving our partners at Surge Communications a call! If you're outside of our region, you could also give PRWeb.com a try, as they have a number of tools available to show you how easy PR can be. We definitely suggest that you contact a professional, however, since your business should never opt for second best. So there you have it. Email signatures, e-newsletter promotion and online press releases. However you choose to get your video out there, the most important thing you can do is to get it seen! Post it, pin it, tweet it. It will be seen. Thanks for tuning in with me today! Stay tuned and make sure you subscribe to us here. You won't want to miss our next video blog where we'll talk about... Well, I guess I don't want to spoil that surprise. You won't want to miss it!