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NANCY HILL: I know the things that we've learned over the
last couple of years are really driven by three things.
First and foremost, technology and what the fragmentation of
the technology slash media has done and what it's created is
a cultural shift, in terms of the way consumers are working
with advertisers if you will.
It's no longer a monologue, it's a dialogue.
Not only are they creating content, but they're creating
products in many instances.
And I think, third, because of the economic environment,
everybody's had to get smarter about how they're using their
marketing dollars.
And if you think about that fragmentation, what it's
created is a lot more narrow targets, that we're now able
to have a very intimate conversation with a smaller
group of people who really care about a product or
service or a brand.
