Social Media Marketing Tips, Diane Conklin, Scvngr, Buzzbooster Tv #34

Microsoft Word 6.0-Dokument MSWordDoc Word.Document.6 Hello im shar and I am Nash we are with buzzbuster intergalactic Normal intergalactic BuzzBooster Tv Episode 34 Shahar Hello am Shahar Nash And I am Nash, and we are with Buzzbuster.tv Shahar Yes and in today s episode, we are very cool applications out there that provides consumer engagement, then we have a very special guest Nash Very special guest Shahar Diane Conklin, then she is going to tell a little bit about herself, and give you some tips to achieve some long lasting prosperity. After all Nash That s right Shahar That s what we are here about Nash That s what we are here about Shahar Yeah, and then, how often should you post on social media service? Nash Yeah that s a question we get very often Shahar Very, very, often. So hope you enjoy it Well we hear a lot today about engagement right; it s like a word that is everywhere. But really, how can you do that especially when you are dealing with social media tools and sites. Well, the first thing you need to decide is, if you are doing this for business or not. Because, if there is a different approach, in order to get engagement. You know you can be the queen of connections and not get any business out of that. So when you are approaching engagement in social media sites, as an expert, as a business, you should lead with content that s the main thing people want to know from you, content. And then a little bit about your life, your personal life, just a snick pick not too much. Because, they are not following you or befriending you on your page to be your friend really, it s really to get some information they can apply and see result now and right away. Not only that, the second thing you need to think as a company, how can you create engines of engagement, okay, what can you put in place that will keep people interacting with your company. I will give you some examples that people are doing, which are quite a success. For example, on Facebook, some people give one day of the week for all the fans to promote themselves its an open day where you can go and talk about you and your business. So, the company really becomes a wall for people to promote themselves. That s one way, because it gets people interacting and especially on Facebook you know that really the amount of times people interact with you, will play a factor on how well you show in Facebook search engine, okay, Second thing, you may ask every now and then a question. But here is a trick for you, ask questions that don t make people have to write too much. You would get a lot more engagement if you, for example, could ask a question where they can answer with one word. For example, What is the best business book you ever read? so they can put just the title. Don t make them go too much in depth in whatever is the question; because they are not going to interact, then you are going to see. There are people tend to make a very open ended questions and expect that interaction and it doesn t happen. But if you ask questions that require just one word answer, you get a lot more interactions. And, you can do this actually in any environment in different ways. For example, you can even use games to create more engagement than others. And Nash now is going to tell you what s happening between two of very popular games and show you how really one is providing more interactions and is more valuable from a business perspective too than the other. Nash Hello everyone, so, today I would like to talk to you about, these games, these social games, mobile application type of games. As you know, we have mentioned several times on our show about Foursquare and similar to Foursquare there are several others such as even Facebook places and even some Aguala and some other one. But there is a new one in town called the Scavenger and that s the one specifically I would like to talk to you about especially in relation to, Foursquare. Here is what, Foursquare is wonderful in terms of, I, I actually love it I use it all the time. But really someone goes to a business and they check in and the more they go there, the more they check in and the person who goes there the most becomes the mayor. Right, isn t that really nice from a business perspective, because it creates that agent of engagement relationship I was talking about, because it gets people involved and it gets them to come back and come more often in order for them to become the mayor and sometimes when there are specials to also unlock those specials. So, it s a great tool that way. But then I went to Joes crab shark last week I love that place, the my favorite is the Dungeness crab which is the old base spice, by the way, if you go there but anyway, so I went there and they said they had all over the place download the Scavenger App and do the staff on there to unlock the goodies, so I downloaded the scavenger app started to immediately analyzing the app especially from a marketing business perspective and I found that, they ve done several things that are actually more beneficial to the business owner than Four Square does. For instance, one of the things they said is, hey, share with us your favorite appetizer, share with us your favorite dessert they had several little task like that, they were easy and quick for me to do as a consumer, but very beneficial to them from a data perspective but more importantly because it gave them the interaction that they were looking between them and me, now they understand more about me and now I am more engaged with their company and guess what? The moment I do that, I get a free appetizer. Another task that they gave you is, take a picture with the group, with the people with the people that are there with you, and you take a picture and you share it on there, not only does it create that buzz, but also it goes to Facebook and now am tapping and they are tapping into my network in Facebook and twitter as well, so, do the math. I mean, I have about 20,000 followers on twitter, 20,000 followers are now exposed to that picture, to that directly collated to Joes crab So there is great potential there and the more businesses really start to analyze okay how can I use this tool because really all it takes from that as a company it s just the time of creating. Okay, what am I gonna do? What are we gonna offer our clients? And then just throw it out there really take some, some keystroke as they are typing the promotion. Because it is really neat that way where you can put several tasks that you want your consumer to do, to take, and then you will reap from the benefits that s gives you. So it doesn t take money, it doesn t take, it really doesn t take a lot of investment, it only takes your willingness to try on your tool and your creativity to do something fun that your think your audience will respond well to, so, go take a look at it. Diane Conklin Hi I am Diane Conklin from Complete Marking Systems. We show people how to take knowledge and information that they already have in their head and turn it into profits. Typically in ninety days or less, and build their businesses that way. We are marketing experts and we specialize in helping people start building grow their information marketing businesses through direct response marketing, through direct mail, social media, event planning and marketing and information marketing. We really got started in this business many years ago, because I am not a very good employee like a lot of our entrepreneurs and so I knew there was something more out there that, and I was just driven to find something different. I have a Masters degree in Exercise physiology that s my educational background. I just knew there was something else out there and so I took sort of an odd to start the business actually worked for free for a year, for another entrepreneur so I could learn the information marketing events, business and events and that sort of a thing. Faced with a lot of challenges, you know, but they ve all been fun, when you are working for yourself there is something about challenges that don t seem as big, you know, I think the biggest challenge is going from owning a business, which is what you want to do when you really start out what you own as a job and I think the biggest challenge is making that transition. I think the other biggest challenge is really up hear. Its mind set, its how you think about things and how you face those challenges that make such a big difference in your business. I think most affective thing for us in business, I am gonna say is direct mail because that s a big part of what we do. The other thing that we really excel at in business as far as marketing is really networking, going into groups and joining groups and getting to know people and forming that relationship and then doing business with people that way, is one of the best thing we ve ever done for our business and I think building the relationship with people first and then talking about business has been really the reason that s happened. So suppose we talk now about two things that, you can do to achieve prosperity. And am wanna tell you the two things that I think helped me the most, and they are gonna be probably different and odd and that you wouldn t have thought about and something that most people wouldn t talk to you about. One is reading, continuing to grow and educate yourself. I spend about an hour every night before I go to bed reading some self-help, positive you know attitude, marketing business books something like that and I think that again is a mind set thing and it helps me stay focused, it helps me to stay positive, helps me move forward. The second thing that I would tell you is, I journal. And I journal a lot. I journal on a personal side and I journal from a business side. Sometimes a journal is doodle, sometimes a journal is a list of ideas but I find for me that when I get those things down on paper I can then prioritize things, scratch things off, put them on a later pile, whatever it is then it really helps me to stay focused and to get stuff out of my head .I think sometimes as entrepreneurs and business owners we weigh in our heads way way too much and it costs us, it costs us time, it costs us money and it also cost us in mind set which is really a big deal. If you would like to find out more information about our company and what we do, the easiest thing to do is to go to www.completemarketingsystems.com that s plural www.completemarketingsystems.com log to we interact with you and have a conversation and see if there is anything we can do to help you. Thanks you so much. Nash and Shahar Alright Shahar She is some smart cookie isn t she? Nash Oooh yeah Shahar You know, going on with the topic of engagement, consumer engagement, there is a question we get all the time, right. Nash How often should I post to social media? Shahar Let me give you some suggestions Nash So Shahar tells us, lets start with YouTube Shahar Lets start with YouTube is one of our favorite Tubes Nash It is one of our favorite Tube. Shahar Well ideally you would post a video on YouTube every three days Nash Every three days Shahar So, videos that you can use on your blog, giving tips to people that would be ideal, now lets stop for a moment and think. What about the web show? Right, Nash Yeah Shahar That s a different thing, right, for a web show. How often do you do the web show? Once week or once everyday? However you doing keep doing that, what you want to do, is just have another accounts where you put the other videos. And why is that? Nash Why? Shahar Because, when you put another video, the one that was there before gets out of the queue so gets less visibility from there on. Nash So, let s say Shahar you are posting videos, and I am just a friendly user that like your videos, so I subscribe to your channel. The moment you post a video its up on my queue as something I have to do. Shahar Nash The moment you post another video it bumps the other previous video down and up comes the other one Shahar So, ideally you would you would leave the show in a separate place where you keep the constancy that you have now Nash Because you want the show to have more traffic, you want more people to watch it. You want it to Shahar And you want them coming back ever single week and be able to find that there, so that s for YouTube. Nash Got it. YouTube, Shahar Nash Face book Shahar Face book, okay Facebook as a company you should post three to four times posts everyday. Nash On your page? Shahar On the fan page. Nash Okay Shahar Not more than that because you have to understand that the average user has 130 friends, its not a lot, so what happens if you post ten times there. Nash Too much of you. Shahar They get tired and they becoming blind to you Nash Or they hide you Shahar Yeah or they hide you which is even worse, right, so you want to create the attention remember more than visibility in order to achieve long lasting prosperity. You have to pay attention to this. The average user with a hundred and thirty will see you too often if you post more than three or four times in a day. Nash Alright, and so the person averages as high as a hundred and thirty friends, so if you are posting too often they are seeing too much of you and if they start getting too tired of you they might hide you or they just become blind to you, so three to four times a day is optimum for them to see you and interact and engage with you. Shahar And the last one, Twitter. Nash Twitter, yes Shahar Well, twitter has a very short shelf life, very short you put something there and in three minutes it s gone. So you want to put from eight times to eighteen times a day, okay so you can you know use all your skills to talk people on Twitter and they will be fine, because it s so fast Nash So here is the thing, with that in mind a lot of people have the automated, okay, every time I put something on Twitter I go right to Facebook, it works fine in the end but you have to be careful because if you are posting up to eighteen times a day on Twitter which is between the area of optimum number now that is too much for Facebook and you might be overwhelming you Facebook audience. Shahar Yes, you might want to keep those kind of separated or have different content going on Twitter than on Facebook because they use , you know, they are going to get different kind of value every time they go to one or another and they are not just repeating itself Okay I think that s it for today Nashlar I think too Shahar I hope to see you next time Nashlar See you next time Normal Absatz-Standardschriftart Default Paragraph Font Internet Link Emphasis Heading Text body List Caption Index Times New Roman Symbol Arial