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(Michele) WE DECIDED TO DO A LAUNCH PARTY IN NEW YORK TO INTRODUCE THE NEW YORK CITY BROKERS TO A WONDERFUL NEW PROJECT IN BOCA RATON, FLORIDA. IT JUST HANGS OVER THE WATER. IT'S A TROPHY BUILDING. (Michele) AND THEY ONLY HAVE 18 LEFT? WE REALLY NEED TO GET A COUPLE OF THESE PEOPLE TO BUY. AND IF WE DON'T, YOU'LL HUNT ME DOWN? YEAH. WE'VE GOT TO PUT ALL THE KIDS' TOYS AWAY. (woman) PEOPLE RESIST STAGING. IT'S HARD SOMETIMES FOR PEOPLE TO REALIZE THAT ONCE YOU PUT IT OUT ON THE MARKET, IT'S A PRODUCT. IT'S A TREMENDOUSLY STRESSFUL PROCESS. SO YOU WANT ALL OF THIS DONE BY MONDAY? YOU DON'T HAVE A CHOICE. ♪♪♪ Closed Captions provided by Scripps Networks, LLC. Captioned by Closed Captioning Services, Inc. (Michele) I'M HAVING LUNCH WITH JAMIE TELCHIN, A FLORIDA PROPERTY DEVELOPER, WITH WHOM I HAVE A NEW BUSINESS DEAL REFERRING HIM NEW YORK BUYERS. SO I'M GLAD WE COULD DO THIS LITTLE LUNCH SO WE CAN DO A CATCH-UP ON THE PARTY. WE HAVE SOME MANY RSVPs NOW THAT I'M AFRAID WE'RE GONNA HAVE TO TURN PEOPLE AWAY. WE DECIDED TO DO A LAUNCH PARTY IN NEW YORK TO INTRODUCE NEW YORK CITY BROKERS TO ONE THOUSAND OCEAN, WHICH IS A WONDERFUL NEW PROJECT IN BOCA RATON, FLORIDA. I DON'T HAVE MY LICENSE IN FLORIDA, SO WE HAVE WORKED OUT A REFERRAL SYSTEM, WHICH IS TOTALLY LEGAL AND ABOVE BOARD, AND I WILL GET A REFERRAL FEE. HOW MANY ARE LEFT NOW? THERE'S 20, BUT THE TWO THAT ARE GONNA CLOSE WILL BRING US DOWN TO 18. AND WE HAVE A COUPLE OF OTHERS THAT HOPEFULLY ARE PENDING. (Jamie) WE'VE SEEN A LOT OF TRAFFIC COME THROUGH OUR SALES CENTER DOWN IN FLORIDA FROM THE NORTHEAST, PREDOMINANTLY NEW YORK. AND WE FELT THAT A GREAT STRATEGIC ALLIANCE WITH A LOCAL BROKER IN THE NEW YORK MARKET IS REALLY GONNA HELP US BRING US TO THE FINISH LINE. I'M GONNA SELL ENOUGH APARTMENTS THERE, I'M GONNA BE ABLE TO BUY ONE. THEY DO CALL BOCA THE SIXTH BOROUGH, BECAUSE SO MANY PEOPLE FROM NEW YORK CITY SPEND HOLIDAYS THERE, AND I THINK JAMIE HAD TRIED A MUCH LARGER FIRM TO REPRESENT HIM BEFORE, AND I THINK HE WANTED MORE OF THE PERSONAL TOUCH THIS TIME, SOMEBODY WHO REALLY SPENDS TIME IN BOCA, AND BOCA HAS BEEN MY SECOND HOME FOR MANY, MANY YEARS. OBVIOUSLY, THE KEY IS GETTING SOME OTHER BROKERS TO COME DOWN TO BOCA TO SEE IT. BUT, YOU KNOW, I THINK TONIGHT WHEN WE'RE KIND OF WORKING THE ROOM, YOU SHOULD BE TALKING TO THEM ABOUT THE FACT THAT YOU HAVE THESE SALES THAT JUST HAPPENED BECAUSE WE WANT THEM TO REALIZE THAT THESE PROPERTIES ARE NOT GONNA BE THERE FOREVER. (Jamie) WE KNOW MICHELE THROWS GREAT PARTIES. SHE'S GOT A BIG WEB THAT SHE CASTS IN NEW YORK. AND MY HOPE IS THE PARTY THAT WE'RE GONNA HAVE TONIGHT WITH MICHELE HELPING KIND OF HANDPICK BROKERS AND PROSPECTS TO ATTEND THE EVENT IS REALLY GONNA BE A HOME RUN FOR US. (woman) TODAY WE'RE IN BROOKLYN HEIGHTS. IT'S AN ABSOLUTELY CHARMING NEIGHBORHOOD. NOW IN REAL ESTATE, "CHARMING" CAN BE A EUPHEMISM FOR "SMALL" OR "UNUSUAL." IN THIS CASE, "CHARMING" ACTUALLY MEANS "CHARMING." (woman) WE ARE GOING TO SEE ANDREA. SHE'S A DESIGNER AND A MOTHER OF TWO. AND SHE'S PUTTING HER 2-BEDROOM, 2-BATH ON THE MARKET. AND TODAY WE'RE GONNA GIVE HER STAGING RECOMMENDATIONS AND GIVE HER A CHECKLIST OF WHAT SHE NEEDS TO DO TO GET THE APARTMENT READY TO SHOW. HOW YOU DOING? SO GOOD TO SEE YOU. THANKS FOR COMING. THIS IS MY PARTNER JOéL, SO NICE TO MEET YOU. OKAY, WELL, LET'S GO IN AND TAKE A LOOK. SO THIS IS MY APARTMENT. OH, ANDREA, THE SPACE IS FABULOUS. OH, THANK YOU. ♪♪♪ OKAY, SO NOW JOéL'S GOING TO DISCUSS STAGING. BASICALLY, WE JUST WANT TO EMPHASIZE THE SPACE AND LIGHT AND SHOW EVERYONE WHAT A GREAT APARTMENT IT IS 'CAUSE IT'S A GREAT APARTMENT. OH, THANK YOU. SO SHALL WE START IN-- LIVING ROOM. (Jocelyn) JOéL AND I WORK VERY WELL TOGETHER, AND WE SEEM TO HAVE A REALLY NICE BALANCE OF TALENTS. SHE'S A FABULOUS STAGER. SHE'S WONDERFUL WITH PEOPLE. I HAVE A MARKETING BACKGROUND AND IT MAXIMIZES HER ABILITY TO SERVICE OUR CLIENT. OH, MY GOSH, THE STATUE OF LIBERTY. THIS REALLY KNOCKS YOUR SOCKS OFF. OH, THANK YOU. HOWEVER... YEAH, WE MIGHT WANT TO PUT-- WE'VE BEEN WORKING TOGETHER LONG ENOUGH THAT I'M ALREADY-- I KNOW WHERE SHE'S GOING. UM, WE SHOULD PROBABLY GET A NOTEPAD. (Jocelyn) STAGING ISN'T ABOUT MAKING THE SPACE LOOK PRETTY. IT'S ABOUT MAKING THE SPACE LOOK LIKE A CANVAS THAT SOMEBODY CAN GO IN AND LIVE COMFORTABLY IN. BASICALLY, THE FIRST THING WE WANT TO START WITH IS WE'VE GOT TO PUT ALL THE KIDS' TOYS AWAY. OKAY. WE WANT TO CLEAR THE SPACE OVER HERE, THE LEDGE IN FRONT, WE NEED TO GET THE WINDOWS WASHED. AND I KNOW THIS ONE MIGHT BE A LITTLE TOUCHY, BUT THE TV, IF IT COULD GO, THAT WOULD BE IDEAL. YEAH, I DON'T THINK THAT CAN HAPPEN. (Andrea) MY HUSBAND GOT A TERRIFIC JOB IN MARYLAND. EVEN THOUGH I THOUGHT I WAS GONNA BE A LIFELONG NEW YORKER, WE ARE MOVING TO MARYLAND. SO THIS CABINET, I LOVE. YES. OH, GOOD. AND YOUR DAUGHTERS ARE GORGEOUS, BUT WE DO NEED TO TAKE THEIR PICTURES DOWN, PUT THOSE AWAY. UM, ALL OF THEM? YEAH, WE NEED TO DEPERSONALIZE IT A LITTLE BIT. (Joél) PEOPLE DO RESIST STAGING. IT'S HARD SOMETIMES FOR PEOPLE TO REALIZE THAT ONCE YOU'RE PUT IT OUT ON THE MARKET, IT'S A PRODUCT. SO YOU'D NEED TO DEPERSONALIZE IT. SO I'M SURE YOU KNOW WHAT I'M GONNA SAY AT THIS POINT. CLEAR THE COUNTERS. ALL OF THIS STUFF UP OFF THE FLOOR. I WOULD LIKE THE BUYERS TO SEE THAT TWO KIDS COULD REALLY COMFORTABLY BE ACCOMMODATED IN THIS BEDROOM. THEY WILL SEE THAT WITHOUT BINS OF TOYS ON THE FLOOR. WE HAVE THE PHOTOGRAPHER COMING NEXT WEEK, THE OPEN HOUSE THE WEEK AFTER THAT. SO YOU WANT ALL OF THIS DONE BY MONDAY WHEN THE PHOTOGRAPHER COMES? IDEALLY. KIND OF DON'T HAVE A CHOICE. 'CAUSE YOU KNOW MY HUSBAND'S OUT OF TOWN. MY HUSBAND IS IN MARYLAND ALL WEEK, AND I HAVE TWO YOUNG KIDS. IT'S HARD. AND WHATEVER YOU NEED, LET US KNOW, OKAY? I WILL. I HAVE YOU ON SPEED DIAL. (Joél) WE ARE NOT GIVING ANDREA VERY MUCH TIME TO GET ALL OF THIS DONE. EVEN WITHOUT THE STAGING, JUST SELLING AN APARTMENT IN NEW YORK, IT'S A TREMENDOUSLY STRESSFUL PROCESS. (Michele) WE'RE AT THE LONDON HOTEL IN THE FABULOUS PENTHOUSE, AND WE ARE THROWING A PARTY FOR ONE THOUSAND OCEAN IN BOCA RATON, FLORIDA. I WANT TO SHOW THAT I CAN GET THE RIGHT PEOPLE HERE AND THAT WE CAN THROW A GREAT PARTY. (Jamie) THE KEY THING TONIGHT IS OBVIOUSLY TO FOCUS ON GETTING THE ACTIVITY FROM NEW YORK DOWN TO BOCA. IT JUST HANGS OVER THE WATER. THEY'VE BUILT IT AS CLOSE AS THEY COULD TO THE OCEAN. IT'S A TROPHY BUILDING. IT'S NOT JUST ANOTHER CONDO ON THE OCEAN. AND THEY ONLY HAVE 18 LEFT. OH, 18 LEFT? THAT'S IT. YOU GET IT WHEN YOU SEE THESE PICTURES, BUT YOU REALLY DON'T GET IT UNTIL YOU'RE THERE. (Michele) WE'RE DOING ANOTHER PARTY IN TWO WEEKS. MAYBE YOU MIGHT BE ABLE TO COME? WE'RE GETTING OUR LIST TOGETHER FOR OUR NEXT PARTY. THAT IS REALLY THE NEXT STEP TO GET THESE PEOPLE DOWN TO BOCA, AND HOPEFULLY BUY IT. (Michele) THESE ARE MY NEWLYWEDS. ARE YOU ABLE TO COME DOWN TO SEE THE PROJECT IN PERSON? WE'RE GOING DOWN AT THE END OF THE MONTH. YES. WE'RE HAVING A PARTY AT THE END OF THE MONTH. WE ONLY PARTY, THAT'S ALL WE DO. BUT WE TRY TO SELL REAL ESTATE IN BETWEEN. THE PARTY WAS GREAT, PROBABLY HAD 100 PEOPLE IN THE PENTHOUSE, A NICE MIX BETWEEN BROKERS AND PROSPECTS. I THINK THERE ARE A LOT OF PEOPLE REALLY INTERESTED TO COME TO FLORIDA, LEARN MORE ABOUT ONE THOUSAND OCEAN. SO IT'S HARD TO PLACE A DOLLAR VALUE ON HOW IMPORTANT THAT IS. AND WE HAD TWO SURPRISE CELEBRITY GUESTS. WE HAD THE STARS OF "GOSSIP GIRL," WHICH IS ONE OF OUR FAVORITE SHOWS, COME, AND WE TOLD THEM ABOUT THE PROPERTY. I THINK WITH JAMIE, NOT ONLY DO I STAND TO GAIN A RELATIONSHIP WITH A PROMINENT DEVELOPER, BUT I CAN'T WAIT TO GO TO FLORIDA. I'VE HAD ENOUGH OF NEW YORK WEATHER, SO WE ARE GETTING OUR SUMMER CLOTHES READY, PACKING OUR SUITCASES, AND WE'RE ON OUR WAY. 3C, RIGHT? (Joél) TODAY WE'RE GONNA MEET WITH JAMES. HE'S A MEMBER OF CO-OP BOARD AT 75 LIVINGSTON. WE'RE HOPING TO TALK TO HIM JUST ABOUT WHAT WE CAN DO TO DRUM UP THE BUILDING'S ATTENDANCE AT OUR FIRST OPEN HOUSE. WE WOULD LIKE TO ESTABLISH OURSELVES IN THE BUILDING. NICE TO MEET YOU, JOéL. HI, JOCELYN TURKEN. NICE TO MEET YOU. HEY, JOCELYN, GOOD TO MEET YOU. (Jocelyn) ANDREW'S APARTMENT WAS IN THE CO-OP BUILDING. WHEN YOU SELL A CO-OP, YOU'RE NOT SELLING THE UNIT. YOU'RE SELLING SHARES IN A COOPERATIVE. SO THEY ARE TECHNICALLY LEASING THE UNIT, THEY'RE BUYING THE SHARES, AND THEY HAVE TO BE APPROVED BY THE CO-OP BOARD'S MEMBERS. THANKS SO MUCH FOR HAVING US HERE TODAY. WE WANTED TO JUST TALK TO YOU A LITTLE ABOUT THE BOARD AND ABOUT THE OPEN HOUSE THAT WE WANT TO DO ON SUNDAY. (Joél) ANY BUYER THAT WE FIND FOR ANDREA IS GONNA NEED TO BE APPROVED BY THE BOARD, AND SO IT'S IMPORTANT THAT WE MEET JAMES AND THAT HE'D WANT TO WORK WITH US. WOULD YOU SHOW US AROUND? YEAH, I'D LOVE TO SHOW YOU. LET'S TAKE A LOOK. THE CEILING'S GORGEOUS. WELL, THANKS. YEAH, I LOVE THE TIN CEILING, AND THE ATTENTION TO ART DECO DETAIL. I'VE NEVER SEEN WINDOW FRAMES LIKE THIS. WE REPLACED ALL THE WINDOWS. THEY WERE REALLY JUNKY ALUMINUM WINDOWS. LOVE YOU'VE BEEN ABLE TO KEEP THESE ARCHITECTURAL POINTS OF INTEREST AND THEN EVERYTHING ELSE BE SO POLISHED. OH, MY GOODNESS, LOOK AT THIS BATHROOM. I LOVE THE DOOR INSIDE A DOOR. OPTICAL ILLUSION AND USE OF SPACE IS FUN AND BEAUTIFUL. JAMES' APARTMENT KNOCKS MY SOCKS OFF. I DID NOT EXPECT IT TO BE AS SPECTACULAR. WOW, GREAT KITCHEN. THIS IS REAL VENTILATION. THIS GOES TO THE OUTSIDE. (James) YES, IT DOES. I MEAN, THE WHOLE APARTMENT, IT'S REALLY SEXY. I MEAN, THE WHOLE ART DECO, THE ATTENTION TO DETAIL. REALLY, REALLY BEAUTIFUL. YOU KNOW THAT WE'VE LISTED ANDREA'S APARTMENT, AND WE'RE GOING TO BE HAVING AN OPEN HOUSE, AND WE'RE HOPING THAT YOU CAN HELP US GET THE WORD OUT WITHIN THE BUILDING. (Joél) IT IS IMPORTANT FOR US THAT THIS GOES SMOOTHLY BECAUSE THIS IS OUR FIRST IMPRESSION ON THE BUILDING. AND WE WOULD REALLY LIKE TO WORK MORE IN THE BUILDING. SO WE'D LIKE TO INVITE ALL THE MEMBERS OF THE BOARD AND ALL THE RESIDENTS IN THE BUILDING. WELL, THAT'S NOT A PROBLEM. BROKERS ROUTINELY PUT UP A NOTICE OR SOMETHING LIKE THAT IN THE LOBBY. (Jocelyn) WE WANT RESIDENTS WITHIN THE BUILDING TO COME TO THE OPEN HOUSE BECAUSE A LOT OF TIMES, PEOPLE BUY APARTMENTS WITHIN THE BUILDING THEY'RE ALREADY LIVING. WE'D ACTUALLY LIKE TO EXTEND A PERSONAL INVITATION TO THE RESIDENTS OF THE BUILDING. EACH RESIDENT. SO IF YOU COULD PROVIDE A MAILING LIST, I THINK THAT MAKES IT FEEL A LITTLE BIT MORE PERSONAL. THAT WOULD BE GREAT. WE'VE NEVER REALLY EXTENDED THAT TO ANY BROKERS. I WILL HAVE TO GET WITH MY FELLOW BOARD MEMBERS OF COURSE. (James) BECAUSE WE'RE ALL SHAREHOLDERS IN A SINGLE COOPERATION, THERE'S A BOARD OF DIRECTORS THAT IS ELECTED TO TRY TO KEEP EVERYTHING LEVEL, EVEN, AND FAIR. WE CAN'T BE SEEN AS SHOWING A FAVORITISM TO ONE SELLER OVER OTHERS. I'M JUST ONE OF SEVEN BOARD MEMBERS, SO I'LL HAVE TO ASK, AND I'LL GET BACK TO YOU. THANK YOU FOR JUST EVEN CONVEYING OUR MESSAGE TO THE BOARD. WE APPRECIATE THAT... (Jocelyn) I WAS PLEASED THAT HE WAS WILLING TO ASK HIS FELLOW BOARD MEMBERS IF IT WAS SOMETHING THEY'D BE WILLING TO DO. SO AT THIS POINT, WE JUST HAVE TO SIT BACK AND LET THE CHIPS FALL WHERE THEY MAY. ♪♪♪ SAMANTHA, SABRINA, AND I HAVE BEEN SO BUSY SINCE WE GOT TO BOCA WITH JAMIE AND MARIA SHOWING DIFFERENT APARTMENTS TO MULTIPLE BUYERS. ♪♪♪ (woman) I MEAN, LOOK AT THESE VIEWS. ISN'T IT INCREDIBLE? GORGEOUS. LOOK AT THAT WATER. I FEEL LIKE I'M ON THE WATER. ♪♪♪ AND A FIREPLACE. I HOPE WE NEVER HAVE TO USE A FIREPLACE IN BOCA, BUT YOU NEVER KNOW. GORGEOUS. OH, MY GOODNESS. LET'S LOOK AT THE VIEW FROM HERE. VIEWS ARE COMPLETELY AROUND THIS ENTIRE RESIDENCE... FROM EVERY SINGLE ROOM. EVERYWHERE YOU LOOK. GORGEOUS. I LOVE IT. ♪♪♪ ISN'T THIS FABULOUS? TAKE A LOOK FROM ONE EXPANSE TO THE OTHER. ♪♪♪ THEN, OF COURSE, TO LOOK OUT AT THE OCEAN, IT'S JUST SO PEACEFUL AND BEAUTIFUL. SO WHEN YOU'RE NOT ORDERING IN, YOU'VE GOT THE MOST AMAZING KITCHEN. DO YOU GUYS COOK? NO, BUT I DRINK COFFEE. OH, YOU MIGHT WANT AN ESPRESSO MAKER. WE LOVE MAKING CONNECTIONS. WE MEET PEOPLE WHEREVER WE GO. WE WERE SITTING AT THE CABANAS YESTERDAY. WE MET PEOPLE THAT WANTED TO SEE THE PROJECT. HERE WE ARE TODAY. COULD HAVE A BIG TABLE HERE. I LOVE IT. THE WHOLE FAMILY, THE KIDS. YOU FEEL LIKE YOU'RE OUTSIDE. (man) THIS IS GORGEOUS. WOW. ISN'T THAT GREAT? HELLO, HOW ABOUT THE VIEW WHEN YOU'RE COOKING DINNER? I DON'T THINK I'D EVER LEAVE THIS ROOM. I WOULD NOT WANT YOU TO LEAVE. (Sabrina) WE LOVE WORKING WITH JAMIE AND MARIA. THEY'RE SO MUCH FUN. AND WE'RE JUST PRESENTING THE WOW FACTOR AND MARIA'S GONNA TELL YOU ALL THE DETAILS. JAMIE'S GONNA FILL YOU IN ON EVERYTHING. OH! OH, LOOK AT THAT. BEAUTIFUL OCEAN VIEWS FROM THE MASTER BEDROOM, JUST AS THE LIVING ROOM. THIS IS LOVELY. AND TO ME, ONE OF THE BEST THINGS IS THE BOCA BEACH CLUB, AND A MEMBERSHIP IS INCLUDED WHEN YOU PURCHASE AN APARTMENT HERE. WOW, THAT'S FABULOUS. FOOD DELIVERED RIGHT TO YOUR UNIT-- ROOM SERVICE, SO TO SPEAK. THE RESORT IS HERE TO HELP SERVE YOU. LOOK AT THIS. YOU COULD SHOP AND SHOP AND SHOP. AND THEN FOR ALL YOUR BUBBLY. IT'S LIKE A MINI KITCHEN HERE. THIS IS THE BEST OPTION WE HAVE SEEN. BECAUSE WE HAVE THE APARTMENT, LIKE HOME, AND WE HAVE ALL THE SERVICES FROM THE HOTEL, EVEN THE CLEANING LADY. SO THAT'S WHAT WE WANT IN A VACATION. I HAVE IMAGES IN MY HEAD OF MY DREAM HOME. AND IT'S ABOUT A FIREPLACE, MY DOGS RUNNING AROUND, AND THE OCEAN. I WASN'T INCLUDED IN IT. HE LIKES TO GIVE ME WHAT I LIKE, SO... (woman) I'M VERY IMPRESSED. IT'S REALLY VERY, VERY WELL-DONE, VERY BEAUTIFUL. I THINK I HAVE A LOT TO THINK ABOUT. (Michele) I CAN'T WAIT TILL TONIGHT. THERE'S A BIG PARTY THAT WE'RE HAVING, AND THE PENTHOUSE HAS 5,000 SQUARE FEET OF TERRACE. SO MY HOPE IS THAT TONIGHT, THIS COULD BE THE PARTY TO END ALL PARTIES. WE DEFINITELY NEED SOME FLOWERS IN THE FRONT HALL. THEY DIDN'T EMPTY THIS GARBAGE, VERY GLAMOROUS. (Joél) TODAY OUR CLIENT IS ANDREA MAZUR, AND WE ARE HAVING OUR FIRST OPEN HOUSE FOR 75 LIVINGSTON. SO WE HAVE A LITTLE ARRANGING TO DO. WE NEED TO GO THROUGH AND MAKE SURE ALL THE STAGING TIPS WERE TAKEN TO HEART AND EVERYTHING'S PUT AWAY. OH, GLASS TABLES ARE BEAUTIFUL BUT YOU GOT TO CLEAN THE TOP AND THE BOTTOM. ANDREA HAS BEEN A CHAMP THROUGH THIS WHOLE THING. WE ALWAYS HAVE TO TUCK SOME THINGS AWAY. THAT'S PAR FOR THE COURSE. BUT THE APARTMENT LOOKED AMAZING. I'M NOT GONNA GET FRANTIC, BUT THE FOOD SHOULD BE HERE AND LAID OUT BY NOW. BREATHE. (breathes deeply) (Jocelyn) IT'S VERY IMPORTANT THAT THIS IS A SUCCESS AND WE SELL THE APARTMENT QUICKLY. BECAUSE I'VE KNOWN ANDREA FOR MANY YEARS. I WANT TO GET ONE THING OFF OF ANDREA'S VERY EMOTIONAL PLATE THAT SHE NO LONGER HAS TO DEAL WITH. NOT A MOMENT TOO SOON. (Joél) WE WANT TO CREATE AS MUCH INTEREST IN THE PROPERTY AS WE CAN, SO WE'VE INVITED THE ENTIRE BROKERAGE COMMUNITY. WE ADVERTISE THROUGH OUR WARBURG REALTY WEB SITE. "NEW YORK TIMES" ONLINE StreetEasy, TRULIA, ANYTHING YOU CAN THINK OF ONLINE, WE DO IT. (Jocelyn) IT'S 12:35, AND WE HAVEN'T HAD ANYBODY, SO I'M TRYING TO STAY CALM. HOPEFULLY, THEY'LL START COMING IN. OH, WAIT, MAYBE SOMEONE'S HERE. IF YOU DON'T MIND SIGNING IN. THERE'S A SIGN-IN SHEET BY THE WINDOW. (Jocelyn) THANKS FOR STOPPING BY, JAMES. JAMES ASKED THE BOARD ABOUT GETTING E-MAIL ADDRESSES FOR ALL THE RESIDENTS, AND HE WASN'T ABLE TO GET THEM FOR US. INSTEAD HE WAS ABLE TO SEND OUT A NOTICE TO ALL THE RESIDENTS, AND, HOPEFULLY, THAT WILL RESULT IN THEIR COMING TO THE OPEN HOUSE TODAY. THE BOARD DOESN'T WANT TO SHOW FAVORITISM FOR ONE SHAREHOLDER OVER ANOTHER, BUT AS NEIGHBORS AND A COMMUNITY, WE WANT TO HELP THEM OUT. (Joél) SO MASTER BEDROOM. YOU HAVE TO SEE THE CLOSET. A CLOSET SAVES A RELATIONSHIP. IF THERE'S SOMETHING THAT YOU LIKE, YOU HAVE TO MAKE AN OFFER PRETTY QUICKLY. YEAH. AND THIS ONE IS GOLDEN. THEY OPTED TO KEEP A LARGE PORTION OF THE SPACE AS THE KITCHEN. EVERY ROOM HAS FABULOUS VIEWS. SO NICE AND BRIGHT. (woman) I LIVE IN A SMALLER LINE IN THIS BUILDING. AND I THOUGHT I SHOULD BE LOOKING INTO SOMETHING BIGGER. (Jocelyn) SO HOW'D WE DO? WE HAD 23 PEOPLE. EXCELLENT. NICE WORK. AND I HEARD A LITTLE BUZZ THAT A COUPLE OF THEM MAY ACTUALLY BE MAKING OFFERS. YES, AND ALSO THE MAN DOWNSTAIRS, HE HAS THE SAME LINE SIX FLOORS DOWN, SAID HE MIGHT WANT TO PUT HIS ON THE MARKET AND TRY AND BUY THIS. OH, THAT WOULD BE FABULOUS. YEAH. OH, WE COULD DO THAT. TURNED OUT TO BE A REALLY SUCCESSFUL OPEN HOUSE. WE WON'T KNOW EXACTLY HOW SUCCESSFUL UNTIL A FEW DAYS GO BY, AND IF WE GET OFFERS THEN WE KNOW THAT WE'VE HIT IT. EXCEPT FOR THE 1 MINUTE, WHEN NOBODY WAS HERE AT 12:30, I KNEW THIS WOULD HAPPEN. (laughs) (Michele) WE THREW A PARTY IN NEW YORK TO INTRODUCE PEOPLE TO ONE THOUSAND OCEAN, BUT THEY COULD ONLY SEE PICTURES AND A VIDEO. AND IT'S JUST NOT THE SAME THING. SO WE DECIDED TO THROW A BIG PARTY DOWN HERE SO THEY COULD REALLY SEE THIS PROJECT, AND IT IS GLORIOUS. ♪♪♪ OBVIOUSLY WE'RE SPENDING A LOT OF MONEY ON THIS EVENT. WE'RE EXPECTING A LOT OF BIG THINGS. WE'RE LOOKING TO CLOSE DEALS, AND THAT'S OBVIOUSLY UP TO US. MICHELE CAN'T SELL IT FOR US, BUT I'M EXPECTING MICHELE, SABRINA, AND SAMANTHA TO DELIVER THOSE PEOPLE THAT WE WOULD NOT NECESSARILY HAVE ACCESS TO. IS THIS NOT AMAZING? LOOK AT THIS. THE BREEZE, THE FRESH AIR? (Michele) WE HAVE PEOPLE WHO FLEW DOWN JUST FOR THE PARTY, OVER 400 RSVPs. EVERYBODY WANTS TO BE HERE. EVERYBODY WANTS TO SEE IT. IT'S REALLY THE PLACE TO BE TONIGHT. NICE MEETING YOU. THANK YOU FOR COMING. NICE TO MEET YOU. I HEAR YOU MIGHT BE DOING A MODEL FOR THIS FABULOUS PROJECT. YES, I'M TALKING TO JAMIE, ACTUALLY. THEY DO GREAT WORK. SO HOPEFULLY WE'LL BE ABLE TO PUT IT TOGETHER RESIDENCE 401. WE'LL START THERE AND THEN GO TO THE PENTHOUSE NEXT. FOR THOSE OF YOU WHO HAVEN'T SEEN OUR TWO MODELS, RESIDENCE 502, RESIDENCE 408, PLEASE TAKE A FEW MOMENTS AS YOU LEAVE TO GO TOUR THEM. THEY'RE FABULOUS. OUR OWNERSHIP GROUP OBVIOUSLY HAS HIGH EXPECTATIONS FOR THIS BUILDING FOR OUR SALES, OUR SALES PACE. SO THE PRESSURE'S ON. WE REALLY NEED TO GET A COUPLE OF THESE PEOPLE TO BUY. AND IF WE DON'T, YOU'LL HUNT ME DOWN. YEAH, I'LL BE UP IN NEW YORK. I KNOW THAT. I FEEL THIS CLOSE TO MAKING A DEAL. AND THE TRUTH IS IF WE'RE SUCCESSFUL HERE, WE REALLY HAVE SERIOUS THOUGHTS ABOUT OPENING AN OFFICE DOWN IN FLORIDA, AND WHERE WOULD I RATHER DO IT THAN IN BOCA? (Joél) SO YOU KNOW OUR FIRST COUPLE OPEN HOUSES WERE REALLY, REALLY, REALLY BUSY. WE HAD OVER 40 GROUPS ATTEND BETWEEN THE TWO. (Jocelyn) TODAY WE'RE IN BROOKLYN, AND IT'S A GORGEOUS DAY, AND WE'RE HERE TO TELL ANDREA ABOUT THE STATUS OF HER APARTMENT AND WHERE WE ARE IN TERMS OF SELLING IT. AND WE HAVE A LITTLE BIT OF GOOD NEWS BECAUSE AS OF TODAY, THEY ACCEPTED YOUR COUNTEROFFER. SO THAT MEANS WITHIN 11 DAYS AFTER THE FIRST OPEN HOUSE YOU HAVE AN ACCEPTED OFFER WITHIN 3% OF YOUR ASKING PRICE. THAT'S TERRIFIC. (Joél) WE HAD ANOTHER OPEN HOUSE, AND AS A RESULT, WE HAVE A PARTY THAT MADE AN OFFER. THEY ABSOLUTELY LOVED THE APARTMENT. WE STILL HAVE TO GET THROUGH THE CONTRACT SIGNING. AND THEY HAVE TO GO THROUGH THE BOARD APPROVAL PROCESS, BUT THEY'RE EXCELLENT CANDIDATES. WE DON'T THINK THERE WILL BE ANY ISSUES. THEY'RE VERY WELL-QUALIFIED. THAT'S TERRIFIC. AND YOU CAN MOVE BACK INTO YOUR HOUSE ESSENTIALLY. YOU CAN HAVE YOUR TOYS BACK. YOUR TOYS IN YOUR ROOM! JOCELYN AND JOéL DEFINITELY STEERED ME IN THE RIGHT DIRECTION, WHAT NEEDED TO BE DONE. I MEAN, IT LOOKS LIKE THE PLACE THAT I WANT TO LIVE IN. I CAN'T TELL YOU WHAT A DIFFERENCE STAGING MAKES, BECAUSE I FEEL BROKERS ARE JUST NOT TRYING HARD WHEN THEY DON'T MAKE THEIR SELLERS CLEAN UP. AMEN. I WAS LOOKING AT HOUSES WELL OVER A MILLION DOLLARS WITH TOYS ALL OVER THE PLACE. (Jocelyn) IN ORDER TO GET MORE BUSINESS IN THE BUILDING YOU HAVE TO ESTABLISH CREDIBILITY. AND WE THINK THAT WE DID THAT BY HAVING VERY ACTIVE OPEN HOUSES, BY HAVING A QUICK OFFER ACCEPTED, AND HOPEFULLY GETTING A DEAL DONE QUICKLY. I THINK THAT'S WHAT PEOPLE WANT TO SEE. A MILLION-DOLLAR HOME HAS TO LOOK LIKE A MILLION-DOLLAR HOME. I NOTICED, I NOTICED. AS A MATTER OF FACT, I SAID TO THE BROKER ON THE OTHER END, I SAID, "THESE PEOPLE DON'T WANT TO SELL THEIR HOUSE." JAMIE AND HIS WIFE JESSICA TOOK SUCH GOOD CARE OF US WHEN WE WERE IN BOCA. WE WENT TO ALL OF HIS FAVORITE PLACES, SO NOW THAT THEY'RE IN NEW YORK, I WANTED TO TAKE THEM TO THE PLACE THAT I REALLY FEEL IS MY SECOND HOME. AND THAT'S THE PALM RESTAURANT IN NEW YORK. AS COMPLIMENTS OF THE HOUSE, SALUTE. AND GOOD LUCK ON YOUR NEW VENTURE. (woman) THANK YOU SO MUCH. I JUST WANTED TO LET YOU KNOW THAT WE'VE PUT YOU GUYS ON OUR WEB SITE... GREAT. SO, HOPEFULLY, THAT WILL GENERATE SOME TRAFFIC. I JUST WANT TO GIVE YOU A SMALL BUSINESS UPDATE. SINCE YOU'VE BEEN IN BOCA... ONLY IF IT'S GREAT NEWS. IT'S GREAT NEWS. THE PARTY HAS DRAWN RAVE REVIEWS. WE'VE GOTTEN UNBELIEVABLE PRESS. ACTIVITY AT THE SALES CENTER HAS REALLY INCREASED. WE HAVE THE SISTERS FROM PERU WHO WOUND UP CLOSING. ANOTHER CONTRACT, THE PEOPLE THAT YOU REFERRED TO US, IS GONNA BE CLOSING IN THE NEXT COUPLE OF WEEKS. I THINK I MADE THE ABSOLUTE RIGHT CHOICE IN BRINGING THE KLEIERS TO HELP REFER PEOPLE TO US. THEY'VE GOT THE SKILL SET. THEY'VE GOT THE CONNECTIONS. THEY'RE GREAT TO WORK WITH, AND SO FAR, THEY'VE DELIVERED. SUSAN LOVED, LOVED THE BUILDING. BUT SHE'S NOT READY TO MAKE A MOVE NOW. ON THE OTHER HAND, LISA'S CLIENTS, DAWN AND BOB, ABSOLUTELY ARE CRAZY ABOUT IT. BUT IT'S THE ONLY THING THEY'VE SEEN, AND HONESTLY, I'M THRILLED THEY'RE GONNA LOOK AROUND BECAUSE THEY'RE COMING RIGHT BACK TO US. WE NEED TO WORK ON GETTING OUR BOCA LICENSES, AND WE NEED TO OPEN A BOCA OFFICE. YOU MIGHT NOT HAVE TO WORK VERY HARD. I THINK THAT JAMIE, HOPEFULLY, WHEN HE GETS INVOLVED WITH ANOTHER PROJECT WILL CALL ON US AGAIN, BECAUSE THIS HAS BEEN SUCCESSFUL SO FAR. AND I THINK WE'RE REALLY GONNA BE EVEN MORE SUCCESSFUL. I'D LIKE TO MAKE A TOAST AND THANK YOU FOR A GREAT START TO A GREAT BUSINESS RELATIONSHIP. WE'VE HAD A GREAT SEASON SO FAR, AND YOU'RE A HUGE PART OF THAT, AND WE'RE LOOKING FORWARD TO THAT CONTINUING AND OBVIOUSLY GETTING TO KNOW YOU AND YOUR FAMILY ON A PERSONAL LEVEL AS WELL.