Pax Australia 2013 in Melbourne

[Music playing] My name is Robert Khoo, I am the President of Penny Arcade and the Show Director of PAX. My name is Tony Reed, I am the CEO of the Game Developers Association of Australia. It’s really exciting for the Australian industry that PAX is coming into town. It is a brand that is followed a lot by Australians and it is more about culture and community than it is a Trade Show. PAX is very much a show that is built for people that love games. They identify with games. Games are a big part of who they are. This is the one event in the year, where they can come together with like-minded people and really celebrate that culture that they love. So the Australian industry has really embraced the digital age. Lots of independent game development going on Lots of creativity, you can’t go past the likes of Fruit Ninja, Flight Control, Real Racing10 00:00:54,5 --> 00:00:59,0as being these key industry successors but there is so much more going on right now. Australia has just such a strong gaming culture and it was really a no brainer for us as far as where we were heading to next So when we choose a city for PAX it's actually really important to not only look at the venue And you know where the hotels are at and you know whether the airport is big enough to handle a show like PAX But it’s actually more critical to make sure that the city has the right vibe to it and Melbourne is just oozing culture out, it’s awesome. Melbourne was a fantastic choice for PAX, it is an extraordinary city, it’s a very liveable city, it’s a very welcoming city And it’s absolutely gorgeous; you can’t really get past it. The people that will take away the most from PAX is our gamers, without question. It is nice, we'll have exhibitors there. We’ll be able to show off product that is being developed in Australia and around the world. But I think it really is that sense of belonging, that sense of community that you are with like-minded people, that you get to indulge in three days of game. That’s really, really important, we don’t have those cultural events where we can, as gamers, stand up and say ‘we count’. And this is for us. It’s not a one-sided affair. It is about the gamer first. It is not trying to sell them something It is making them a part of a very, very large global family. That I think is the greatest take away for PAX Australia. You know what I’m looking forward to the most? I’m looking forward to the streets of Melbourne being filled with gamers. I’m looking forward to that presence. [Music playing]